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MSc/PgDip/PgCert
Charity Marketing and Fundraising

Location
Southwark
Other venues around the UK dependent on interest for Blended Learning (a mixture of CDROM audio lectures, online learning and study rooms, with access to lecturers via our online site or email).

Duration
2 years plus dissertation (part-time)

Start date
September

Number of places
25 at Southwark, 50 by Blended Learning

Simple timetable information
Thursday afternoons and evenings for the attended basis. 1 day per semester plus 3 afternoons for examinations for the blended basis.

How to apply
Direct to LSBU

LSBU code
1180

Course contact
Nigel Scott
scottne@lsbu.ac.uk – 020 7815 7760

Course units

Units cover:

– Marketing and Meeting Customer Need

– Charity Finance and Accounting

– Managing People

– Charity Law

– Strategic Charity Marketing

– Fundraising

– Fundraising Management

– Research Methods

The taught units of the PgDip are assessed by a mixture of coursework project assignments and by examination at the end of some units. To progress to the MSc, it is necessary to successfully complete the 8 PgDip taught units. These include a Research Methods unit which requires the acceptance of a research proposal that will form the basis of the Masters dissertation.

Course description

A higher degree in Charity Fundraising and Marketing will be of interest to any senior marketing manager or fundraiser in the voluntary sector generally or in a specific charity.

The course recognises that aspects of charity management are different from both the private sector and the public sector. There is no unifying theory of profit-motive as in the private sector, nor the formal statutory framework which often regulates public sector organisations. This course is designed to meet the need for a rounded professional understanding of the legal requirements, theories and practices of management in the charity sector. It focuses on the two functional disciplines vital to any charity operation: the effective raising and management of funds.

The core objectives of the Charity Marketing and Fundraising course include: providing opportunities for you to share experiences from your own organisation’s perspective, developing a theoretical framework and practical knowledge of fundraising and marketing in charities, and extending your knowledge by the use of research papers and authoritative texts. As a result, the course contains a mix of academic and vocational subjects ranging from core marketing to more specialist subjects such as online fundraising and other advanced fundraising techniques.

Career opportunities

The course should help you progress to senior positions in fundraising and marketing management. Recent evidence shows that even at the PgDip stage students have been successful in gaining promotions in their own or in external charities or professional firms advising charities.

Typical background of applicant

Marketing and fundraising professionals and managers working in the charities sector.

Professional contacts/industry links

The MSc/PgDip Charity Marketing and Fundraising is recognised by the Institute of Charity Fundraising and leads to accreditation for the Certificate in Fundraising Management. The PgCert gives partial accreditation and is designed as a one year course suitable for major charity employers to use as a Personal Development Course for existing staff.

Fundraising and Marketing Units are led by Peter Maple MBA, former Director of Communications at Leonard Cheshire. Speakers are drawn form the Institute of Fundraising and from practitioners in the sector.