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TOTAL LICENSING
Escape, Some Like it gertips and Escape From Scorpion Is-
Hot, The Good The land.
Bad and the Ugly At BLE this year, RDF will showcase
and The Magnificent Waybuloo. Waybuloo has now been
Seven). on air since the end of May and has
Chapman Enter- already become one of the highest
tainment, respon- rating new show launches this year.
sible for pre-school Reaching almost five million viewers
brands, Roary the since it launched, the show already has
Racing Car and Fifi an average share of nearly 20% among
and the Flowertots, target audience.
has announced its Characteristix will showcase the
intentions to launch following at BLE: Hit – Thomas whistle
two new pre-school and badge sets, drinking straws with
RHS Licensed Products share the RHS
properties, with character clips; Spot the Dog recipe
brand values, helping licensees to place
broadcast commissions, at Brand Li- cards and cookie cutter; Lucky Bags
their products in the best independent
censing this year. and contents – Ben 10 and High
and larger retailers. The RHS is over
The new programmes will be show- School Musical; Gemma International
two hundred years old, but seeks to
cased and provide an opportunity for Birthday Cards with Badges; and Tem-
work with partners who can take
Chapman Entertainment. pest Photo Picture Frames with stick-
inspiration from artwork and create
Andrew Haydon, Commercial and Fi- ers.
innovative, contemporary products.
nance Director commented, “We are Rainbow SpA has a large licensing
Properties showcasing this year will
confident that our new pre-school division, and will be showcasing prop-
also be The Chelsea Flower Show,
properties have stand out and wide erties such as Winx Club, with new
RHS Garden Explorers, and RHS
appeal. They are beautifully animated properties Poppixie and Maya Fox -
Colour Chart.
with strong brand values and fan- Tag Your Life.
Celebrities Entertainment is a
tastic scripts – the perfect combina- Maya Fox - Tag Your Life is based on
Licensing Agency located in Ger-
tion! The feedback so far has been the concept of bringing teenage fash-
many and Switzerland, spacialising in
extremely positive from the limited ion and fun together, and was devel-
properties and trademarks targeted
number of part-
at teenagers and young adults. In the
ners who have
category of entertainment properties
seen the new
Celebrities Entertainment represents
programmes,
the artist portfolio of Live Nation
and we’re look-
with acts such as AC/DC, U2, KISS
ing forward
and more. Furthermore Celebrities
to progressing
Entertainment represents the Kiddinx
those discus-
properties Benjamin the Elephant, Bibi
sions at Brand
Blocksberg and Bibi and Tina for non-
Licensing this
German territories. Fashion Labels
September. “
represented include Maui and Sons,
RDF Rights is
David and Goliath and Playboy. In the
part of the RDF
category of lifestyle, Celebrities Enter-
Media Group,
tainment is the Licensing Agency for
independent
Atari in Scandinavia, Greece and The
television producers and distributors oped from a series of books. Poppixie
Benelux.
that create, acquire and distribute is a new TV show inspired by charac-
At BLE Rocket Licensing will be
television content. ters from the Winx series.
highlighting the continuing develop-
RDF’s catalogue currently encompass- For the first time, representatives
ment of its brands - Atari, Fame (new
es more than 4500 hours of program- of the company set up by Charles
movie released September 25) and
ming in the factual, factual entertain- Chaplin in the early 1970s to mer-
The Dangerous Book for Boys. It will
ment, entertainment, documentary, chandise his image will be directly
also be launching new licenses, includ-
drama, and kids’ genres. present at Brand Licensing Europe. In
ing the new St Trinian’s movie series,
RDF Kids & Family is a dedicated unit the past the company Bubbles Incor-
and True Blood from HBO. It will also
which develops, produces and distrib- porated SA has been represented at
present new branding opportunities
utes children’s and youth brands to various fairs by different agents, but
deriving from its representation deals
the global marketplace. These include now Kate Guyonvarch and Claire Byr-
with HBO (including Flight of the Con-
returning series such as Mister Maker, ski are hoping to meet new potential
cords) and MGM Consumer Products
Big Barn Farm, Yo Gabba Gabba!, Fin- licensees themselves, and begin to
(including Rocky, Robocop, The Great
98
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