TOTAL LICENSING
Escape, Some Like it gertips and Escape From Scorpion Is-
Hot, The Good The land.
Bad and the Ugly At BLE this year, RDF will showcase
and The Magnificent Waybuloo. Waybuloo has now been
Seven). on air since the end of May and has
Chapman Enter- already become one of the highest
tainment, respon- rating new show launches this year.
sible for pre-school Reaching almost five million viewers
brands, Roary the since it launched, the show already has
Racing Car and Fifi an average share of nearly 20% among
and the Flowertots, target audience.
has announced its Characteristix will showcase the
intentions to launch following at BLE: Hit – Thomas whistle
two new pre-school and badge sets, drinking straws with
RHS Licensed Products share the RHS
properties, with character clips; Spot the Dog recipe
brand values, helping licensees to place
broadcast commissions, at Brand Li- cards and cookie cutter; Lucky Bags
their products in the best independent
censing this year. and contents – Ben 10 and High
and larger retailers. The RHS is over
The new programmes will be show- School Musical; Gemma International
two hundred years old, but seeks to
cased and provide an opportunity for Birthday Cards with Badges; and Tem-
work with partners who can take
Chapman Entertainment. pest Photo Picture Frames with stick-
inspiration from artwork and create
Andrew Haydon, Commercial and Fi- ers.
innovative, contemporary products.
nance Director commented, “We are Rainbow SpA has a large licensing
Properties showcasing this year will
confident that our new pre-school division, and will be showcasing prop-
also be The Chelsea Flower Show,
properties have stand out and wide erties such as Winx Club, with new
RHS Garden Explorers, and RHS
appeal. They are beautifully animated properties Poppixie and Maya Fox -
Colour Chart.
with strong brand values and fan- Tag Your Life.
Celebrities Entertainment is a
tastic scripts – the perfect combina- Maya Fox - Tag Your Life is based on
Licensing Agency located in Ger-
tion! The feedback so far has been the concept of bringing teenage fash-
many and Switzerland, spacialising in
extremely positive from the limited ion and fun together, and was devel-
properties and trademarks targeted
number of part-
at teenagers and young adults. In the
ners who have
category of entertainment properties
seen the new
Celebrities Entertainment represents
programmes,
the artist portfolio of Live Nation
and we’re look-
with acts such as AC/DC, U2, KISS
ing forward
and more. Furthermore Celebrities
to progressing
Entertainment represents the Kiddinx
those discus-
properties Benjamin the Elephant, Bibi
sions at Brand
Blocksberg and Bibi and Tina for non-
Licensing this
German territories. Fashion Labels
September. “
represented include Maui and Sons,
RDF Rights is
David and Goliath and Playboy. In the
part of the RDF
category of lifestyle, Celebrities Enter-
Media Group,
tainment is the Licensing Agency for
independent
Atari in Scandinavia, Greece and The
television producers and distributors oped from a series of books. Poppixie
Benelux.
that create, acquire and distribute is a new TV show inspired by charac-
At BLE Rocket Licensing will be
television content. ters from the Winx series.
highlighting the continuing develop-
RDF’s catalogue currently encompass- For the first time, representatives
ment of its brands - Atari, Fame (new
es more than 4500 hours of program- of the company set up by Charles
movie released September 25) and
ming in the factual, factual entertain- Chaplin in the early 1970s to mer-
The Dangerous Book for Boys. It will
ment, entertainment, documentary, chandise his image will be directly
also be launching new licenses, includ-
drama, and kids’ genres. present at Brand Licensing Europe. In
ing the new St Trinian’s movie series,
RDF Kids & Family is a dedicated unit the past the company Bubbles Incor-
and True Blood from HBO. It will also
which develops, produces and distrib- porated SA has been represented at
present new branding opportunities
utes children’s and youth brands to various fairs by different agents, but
deriving from its representation deals
the global marketplace. These include now Kate Guyonvarch and Claire Byr-
with HBO (including Flight of the Con-
returning series such as Mister Maker, ski are hoping to meet new potential
cords) and MGM Consumer Products
Big Barn Farm, Yo Gabba Gabba!, Fin- licensees themselves, and begin to
(including Rocky, Robocop, The Great
98
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188