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TOTAL LICENSING
sign and Image Licensing property, The Brainwaves, now pub-
Zone, as well as new lished in over 20 languages by Dorling
pieces of art produced Kindersley (DK).
by artist David Lyon. Jast Company Ltd is a gift and toy
New properties avail- manufacturer that provides consumer
able to license include products, including paper and plastic
milliontrillion, Birds of products with embedded electronics
Paradise, Dawn to Dusk, technology, plush gifts, electronic gifts
Blossom and Muse as and toys, IC modules, collectible and
well as many original seasonal stuffed toys.
pieces of art - Lovers, Starting in 2003, Jast has invested vig-
Lily and Girl 1. Proper- orously in R&D and has invented 12
ties already licensed, products for patent applications. These
covering the UK and products have been launched into the
ing in London, looking to expand its
European territory, in- market for mass production.
brands, and product reach, into Eu-
clude: Hungry Jungle, with characters Product showcasing will be a musical
rope and further afield.
including Butterfly, Spider, Giraffe, pen, musical gift bag, musical gift box,
Al Jazeera will be promoting its own
Monkey and Croc, on ranges of table- musical notebook, photo album and
Al Jazeera Children’s Channel pro-
ware, drinks bottles, lunch bags, snack diary planner, and a musical mug.
gramming including their up and com-
packs, trainer bags, and rucksacks, all Kate Knight, a Scottish designer
ing television series Saladin. Currently
for children. based in Edinburgh, isl known for her
in production, the first season of the
PowerPlay Girls Dance is also
series which comprises 26 x 26 min-
licensed for use as a dance
utes will debut in July 2010 with the
lunch bag and drinks bottle,
second series following in June 2011.
and PowerPlay Boys Snow as
The series is a co-production between
a snow lunch bag and drinks
Al Jazeera Children’s Channel
bottle.
and Multimedia Development
Last Lemon will be launch-
Corporation in Malaysia.
ing a new character property,
JCC Yard will also be debut-
The Honours List, a graphic-
ing their preschool children’s
led series of single-frame im-
channel Baraem TV. In terms
ages. With Woodmansterne
of Baraem TV, the station is
and Mclaggan Smith signed
funded by The Qatar Foun-
for the UK, the studio behind
dation for Education, Science
Harold’s Planet and Vimrod
and Community Develop-
(which sell as gift books and
ment and JCC produces
greetings cards in the mil-
around 15% of the content
lions) is seeking licenses for other imaginative floral artwork. Kate’s de-
broadcast on the station. As a
categories and territories. Also being signs can see seen around the world
result, JCC Yard have a num-
showcased is children’s educational on art prints, greetings cards, wrap, gift
ber of properties which they
bags, clothing, textiles, and stationary.
are now licensing including
Kate has been a regular exhibitor at
Nan and Lili, The Al Maaa Family and
Brand licensing Europe over the years
FaFa and Friends.
sand her business has benefited from
LazyTown is a lifestyle brand dedi-
the exposure it gets to an internation-
cated to kids’ health, on a mission
al audience. Kate now licenses her art-
to move the world to be a healthier
work to manufacturers and publish-
place. LazyTown is in 500 million
ers in the UK, USA, Canada,
homes around the world, in 26
Netherlands, Germany
different languages and 128
and Switzerland. Kate
territories, and will be an-
will be presenting a new
nouncing new European
range of work this year.
deals as well as a new agency
Vicki Thomas Associates is a design
agreement. Sportacus, the hero of the
consultancy and will showcase new
show, will be attending.
work such as the Word-play collection
First time exhibitors to Brand Licens-
from Julie Lavendar, and Christmas by
ing, IONA will be showcasing new
Carol Tratt, and new work from Ra-
designs and images, within the Art, De-
chel B Stevens.
112
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