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TOTAL LICENSING
launches from Xpressions. Portico is Ringling Bros t-shirts and Fashion UK premiere from 26 October 2009. A
also developing a calendar and diary is the first UK licensee for apparel. Ad- long-term licensing programme con-
& notebook for Clintons and future ditional licensing categories are in dis- tinues to be rolled out for Number-
Boofle licensing plans include baby- cussion including fashion accessories, jacks and key licenses have already
wear and teen/ladies apparel, bedding, posters, calendars and stationery. been secured across major platforms
stationery and confectionery. Mizz from Panini,
Miffy’s licensing programme continues the brand fashion
with Rainbow Designs’ Little Star col- and beauty brand
lection and the new Miffy Classic gift for girls, will show-
range, Next and Mothercare’s baby- case at BLE with a
wear ranges and in New Look, Top fresh new licens-
Shop, Next, Littlewoods and Tammy. ing programme.
New from The World of Roald Dahl Licensing packages
are Roger La Borde’s Fantastic Mr Fox include product
gift stationery launches and Enormous exposure such as
Crocodile plush from Rainbow De- in-mag and online
signs, with keyrings for 2010. advertorials, prod-
Also new is Clarks’ Charlie and the uct sampling op-
Chocolate Factory slipper and colour- portunities and more. A range of Mizz and product categories including pub-
ing book set, Marks & Spencer’s Family merchandise is also to be announced, lishing, soft toy, outdoor and wheeled
and can be found at The Li- toys, puzzles and games, DVDs, ap-
censing Machine’s stand. parel, bedding and confectionery. The
E1 Entertainment, formerly brand has over 150 licensed product
Contender Entertainment, will lines currently available to UK retail-
at Brand Licensing Europe high- ers based around the primary con-
lighting the continuing success cepts of the show, including numbers,
of its leading property, Peppa maths and problem solving.
Pig, which recently won Best Open Mind Productions look forward
Pre-School Licensed Property to further positive discussions at the
at the London Licensing Awards, Brand Licensing Show. The event will
and plans for its new properties provide a key focus in the on-going li-
Ben & Holly’s Little Kingdom censing strategy with a particular em-
Organiser, Fabric Flavours’ apparel and and Humf, as well as Tractor Tom and phasis being
Aquarelle’s new collector’s print. Top the publishing brand Janet and John. placed on
That launches new craft and activity Among the properties the company the birthday
kits next spring. represents are the UK version of the celebration
Fashion property Pink Cookie con- popular Australian show Hi-5, vampire categories
tinues to go down well in the US and film Twilight, the preschool series It’s A of greetings
Europe, and in the UK will launch with Big Big World, and textile design brand cards, sta-
bags and apparel next year. Kim Parker Home. tionery and
Ringling Bros is new to DRi and the Numberjacks’ creators and pro- partyware
world’s pre-eminent circus brand ducers, Open Mind Productions, have which Num-
brings 139 years of circus art. Zara recently announced several develop- berjacks
stores worldwide have a range of ments as part of the on-going ex- lends itself
pansion plans for the pre- to so natu-
school property. A rally. Per-
second series formance
of the show Brands will
is set to be bringing expertise and relation-
ships in areas such as fashion and food,
as well as furthering discussions on in-
teractive extensions for the brand.
Edebé Audiovisual Licensing, be-
sides the distribution of the TV rights
of the properties the company co-
produces, has also acquired the rights
of foreign properties to represent
them in Spain and worldwide. In the
105
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