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NEWS
TOTAL LICENSING
ALICOM CONTINUES ICE AGE PROGRAM
A box office success this summer in the Nordic region, Ice the Christmas holidays, once again harnessing the popu�
Age 3 continues to attract new licensees and 20
th
Century larity of the brand. Alicom is working closely with plush
Fox’s Scandinavian agent Ali� and figurine distributor New Toys Stockholm as well as Fox
com Licensing has successfully Home Entertainment to ensure a successful product launch
brokered a raft of new Iicens� across major retailers in time for the DVD release later
ing deals. this year.
Danish stationery firm Eu� “In general, movies have been considered by retailers in
romic will launch a new Ice Scandinavia as short�term ventures,” commented Roland
Age 3 product range in time Lindholm, Managing Director of Alicom. “But the success of
for Christmas this year. Fipo Ice Age 3 this summer has proven that merchandising op�
Group is developing an ap� portunities extend beyond the movie release, to key selling
parel line, Contrast will launch periods such as back�to�school and Christmas.”
a range of home textiles and “Alicom has secured a strong portfolio of Ice Age 3 deals
Kulma is currently developing across the Nordic region illustrating the strength of the
a range of homewares. Ice Age movie franchise,” commented Jennifer Buchanan,
The Finnish/Swedish ferry line Director of European Licensing at Fox L&M. “Licensees
Tallink Silja hit a record num� and retailers alike have confidence in the longevity of the
ber of passengers this summer brand and its powerful consumer credentials, with products
during their Ice Age 3 campaign. and promotions launched in time for back�to�school and
Five of their cruise ships were Christmas.”
decorated with an ‘Ice Age Play Ice Age 3: Dawn of the Dinosaurs is the third instalment of
Land’ involving costume acostume ap� the Ice Age franchise and has earned more than $600 mil�
pearances, activities, giveaways and movie screenings (Ice lion in ticket sales grossing, to mid August, $405m in EMEA,
Age 1 & 2). Tallink Silja will resurface the campaign during beating Ice Age 2 ($329m).
TV SALES FOR 4KIDS’ DINOSAUR KING
4Kids Entertainment has reached the “D Team,” who race around the in the present time, Max, Rex and
agreements to license the television world to uncover secrets that bring Zoe are able to transport themselves
broadcast rights for the animated se� dinosaurs back to life. The biggest anywhere in the world to hunt down
ries Dinosaur King to Lagardère Net� challenge for the three heroes in the cards that have been lost by the time�
works’ Gulli TV and Canal J (France), race is to find all the dinosaur cards traveling Dr. Z and his team of bad
Network Ten (Australia) and RedeTV before the nefarious Alpha Gang. Set guys.
(Brazil), while renewing its deal with
YTV (Canada) and Disney XD (Spain).
Additional recent Dinosaur King
broadcast deals include Orlando Kids
(the Balkans Region) and Canal Panda
(Pay TV, Portugal and Portuguese�
speaking Africa).
In the USA, Dinosaur King airs Satur�
day mornings on The CW4Kids, where
it has earned strong ratings in the Kids
6�11 demo since its September 2007
premiere. Overseas, the series’ grow�
ing broadcast lineup includes GMTV
(United Kingdom), RTE (Ireland), LNK
(Lithuania), Mediaset (Italy), RTL2
(Germany), Televisa (Mexico), Disney
XD (UK, Latin America, Scandinavia),
Jetix Netherlands, MTV3 (Finland),
TV2 (Denmark), TV4 (Sweden), TVI
(Portugal), Animax (Central & Eastern
Europe) and MNET (South Africa).
Comprising 79 x 30 minute episodes,
Dinosaur King chronicles the adven�
tures of Max, Rex and Zoe, known as
12
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