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Preschool
LICENSING
Happy
40th
Sesame Street marks its 40th anniversary this year. Scott Chambers, Vice President and General Manager, Worldwide
Media Distribution at Sesame Workshop, discusses the milestone and what it means for the brand
On November 10 2009 it will be 40 have animated a character and aims to a new Sesame
years to the day since the original boost preschoolers’ critical thinking Street block in
broadcast of Sesame Street on PBS. skills. Denmark. The
Sesame Street is the longest running New episodes will feature well-known block will include
children’s series known around the celebrity guests - some of them even series Play with
globe. get in touch with us, asking if they can Me Sesame and
To mark the 40th celebrations, eigh- appear! - including Jake Gyllenhaal, NA- Elmo’s World.
teen months ago we identified that SCAR driver Jeff Gordon, Late Night The original Dan-
there was a need to engage preschool- host Jimmy Fallon, comedian Ricky ish material and
ers with the environment around Gervais, and Paul Rudd, Adam Sandler packaging of the
them and the wonders of nature, and Sarah Jessica Parker. New music show is being
meets the classic Sesame style with produced by Co-
Grammy nominee Jason Mraz per- penhagen-based
forming alongside Elmo and friends production com-
the appropriately rhymed song pany Metronome
“Outdoors” to his chart-topping Productions A/S.
hit-tune “I’m Yours.” In addition, 26 Sesame Street
new words will be introduced in the was first intro-
Word on the Street segments fea- duced to Denmark 20 years ago, and
turing explanations and definitions we’re so proud to partner with TV2,
by celebrities like: Cameron Diaz, ‘broadcaster of the people’, to help a
Julianna Marguiles, Hugh Jackman, new generation of children learn to
Maggie Gyllenhaal, Elisabeth Has- read, to count and to share with some “...My World is
selbeck, Lin-Manuel Miranda, Adrian of the most colorful characters on
Green and
Grenier, Eva Longoria, and of course, television today.
Growing is designed
all the Sesame Street Mup-
pet friends.
to nurture a love of
We engage adults and en- the natural world...”
courage Sesame Street to
without alarming them as such, which be a co-viewing experience.
in turn might very well build one day a Most parents and care-giv-
generation of environmental stewards. ers will have grown up with
At Sesame we are always aware of the Sesame Street, and soon to
changing curriculum and educational be released is a nostalgic,
needs of children, and so the new commemorative two-disc
nature-focused curriculum My World compilation DVD called
is Green and Growing is designed to Sesame Street: 40 Years of
nurture this love of the natural world. Sunny Days, and also a fully
We looked to the muppet Murray, of illustrated coffee-table book
the Word on the Street, for the new entitled A Celebration: 40
‘block’ format, from real-world loca- Years of Life on the Street.
tions. Abby Cadabby, the resident fairy, As well as being in 120 coun-
is taking on a brand new look in the tries, his October, Elmo and
CGI animated segment Abby’s Flying a Danish friend named Signe
Fairy School, which is the first time we will be part of Sesamgade,
159
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