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NEWS
TOTAL LICENSING
CPLG ARE ALL SHOOK UP
CPLG, the UK licensing agent for El- for Elvis fans. Mike Cohen, an Elvis
vis Presley Enterprises, along with li- enthusiast, personally designed the
censee Bellagio Time are celebrating collection with a view to giving fellow
the ongoing success of Bellagio Time’s Elvis fans the chance to own a piece
Elvis watch Collection. of craftsmanship inspired by ‘the King’.
Nominated for a Licensing Award All the watches in the range reflect a
2009 in the ‘Best Licensed Product - different period in Elvis’s life, from his
Hard Goods’ category, the watches GI days to his legendary Las Vegas ap-
were created as a result of Bellagio pearances. The watches are currently
Time founder Mike Cohen’s ambi- being sold in the USA, Australia, New
tions to develop high quality products Zealand, UK and Europe.
LEGO WOODY AND BUZZ MODELS UNVEILED
Lego models of Woody and Buzz Lightyear were unveiled by Disney Consumer Products as
part of a dedicated Toy Story-themed family area at the 66th Venice Film Festival. Constructed
from 13,600 Lego bricks in 150 hours, this was the global unveiling of the Woody model.
The Buzz Lightyear model, seen for the first time in Europe, was constructed from 40,000
Lego bricks in 250 hours by three master builders.
At the Festival, John Lasseter, chief creative officer of Walt Disney and Pixar Animation Stu-
dios, as well as Brad Bird, Pete Docter, Andrew Stanton and Lee Unkrich of Pixar Animation
Studios were awarded the Golden Lion for Lifetime Achievement. The classic film franchise
Toy Story returns with the re-release of the first two movies in 3D, a third new movie next
summer and an array of new merchandise.
Earlier this year, the Lego Group and Disney Consumer Products announced a multi-year
licensing agreement resulting in the development of Lego and Lego Duplo products for three
franchises – Disney Pixar’s Toy Story and Cars, and Prince of Persia – all scheduled to launch
in 2010.
MASTERBRAND TO MANAGE BEVERLY HILLS
POLO CLUB
Masterbrand Licensing has appointed Los Angeles-based Brand Sense Partners (BSP) to man-
age the apparel concept development and licensing of the Beverly Hills Country Club (BHCC)
brand.
Brand Sense Partners has already commenced discussions with potential partners in the follow-
ing product categories: apparel, footwear, fashion accessories, swimwear, optical, fragrance and
beauty, bedding and bath textiles, tabletop, home furnishings and décor, furniture and luggage
and travel accessories.
TEN YEARS FOR WORRALL
UKI LAUNCH ANNOUNCED
THOMPSON BRAND
Universal Music Belgium has
The Anthony Worrall Thompson brand will celebrate
partnered with Flemish broad-
its 10 year anniversary in 2010, since it launched a food
caster VRT to launch a children’s
processor through Breville. 2008 saw Anthony turn
animation series entitled Uki.
over £60 million at retail, and the portfolio has a range
Universal Music Belgium will
of products from kitchenware to textiles, outdoor and
produce 52 episodes of UKI, a
electrical.
high definition 3D CGI series,
The chef’s career spans 30 years, and for 2010 there
with debut set for April 2010
are major initiatives planned to harness the portal to
on Ketnet.
drive consumer messages from product ranges. An-
Uki centres on a small yellow
thony is currently filming Daily Cooks, a new 50 epi-
creature who is neither male
sode series. Four new publishing titles are planned, to
nor female, cannot talk, but expresses himself through
be released soon - and last year the brand won the
sounds, laughter and smiles. The format leaves room for
Which Magazine Best Buy BBQ.
voiceover and will be extended to an interactive game
environment.
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