This page contains a Flash digital edition of a book.
TOTAL LICENSING
detriment to their image here, it Japan, Hilton is just a glamorous –if
makes their brand all the more ditzy – Hollywood personality (and
valuable as publica- the face of one of the most popular
tions like Nikkei handbag lines).
Entertainment actu- Japan has a place for kitsch, characters
ally rank celebrities and novelty that remains unsurpassed
Left: Nara
Prefecture’s
in importance by the in the Western world so, as much as
Manto-Kun
number of commercials the po-faced economic analysts pooh-
they appear in simultane- pooh the economy there is still lots
ously. Also, scandal about a of business in the trade of licensing.
foreign celebrity does not People still can fork out over twenty
tarnish their image to forty dollars for watermelons here
as much as back so if they want your character item
home simply be- people will find a way to buy it.
cause of the dis- Finally, Japanese tend to be loyal con-
tance and the fact that sumers so play the game right and you
the media here focuses more – like the band Cheap Trick – could
on the misadventures of domestic be raking in cash here well after your
celebrities. Michael Jackson still drew character or license has ceased to rel-
crowds in Tokyo after his courtroom evant anywhere else.
drama. So come on over to Japan, make some
When people speak of Paris Hilton money, and watch out for the cartoon
phones, canned coffee and denim in the USA they speak in tones that police mouse that will admonish you
jeans respectively. Rather that being a seem to herald the next Babylon. In for drinking too much sake.
Licensing Asia 2009 will open its doors this leading licensing market - and the number of business visitors.
on 14 to 16 October this year and, world’s third largest economy. New plans for Licensing Asia 2009 in-
once again, takes place at Tokyo Big The theme of Licensing Asia 2009 clude a pre-opening Press-Only hour
Sight (the Tokyo International Cen- is “Licensing creates Exciting New on the first day and the “License of the
ter). Consumer Markets” – which reflects Year in Japan” awards and networking
the organisers’ party on the second day. In addition,
enthusiasm for there will be retail product display ar-
the business and eas, as well as a Brand Communication
firm belief that and other themed zones. Pre-existing
licensing has the initiatives such as the keynote presen-
power to revi- tation and exhibitor coverage in the
talize markets in Nikkei, Japan’s top business newspa-
this recession. per, will remain.
This year, for Licensing Asia
the first time, 2009 will also
Licensing Asia offer a 24/7
Following a number of successful now joins the Japanese government- year-round
shows in recent years, this year’s event backed, CoFesta (Japan International portal website
has a several new themes and devel- Contents Festival) as one of eigh- that enables
opments which the organizers believe teen official events that form one of exhibitors to
will help to grow the show over years the world’s largest contents festivals. reach a licens-
to come. Other events include the Tokyo Game ing-centric
Organized by the Licensing Asia Ex- Show and the Tokyo International Film audience by
ecutive Committee, and sponsored Festival. Licensing Asia 2009 will now leveraging the
by LIMA, Japan’s brand and character be the only event in CoFesta dedicated attendee data-
licensing business show has under- to licensing. Through CoFesta, Licens- base.
gone a number of major changes in its ing Asia 2009 will benefit from more For further information about exhibit-
eighth year. These enhancements are extensive PR and exposure, which is ing or visiting Licensing Asia 2009, visit
designed to help visitors succeed in expected to yield the largest-ever www.licensing-asia.jp/english/
169
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188
Produced with Yudu - www.yudu.com