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TOTAL LICENSING
A TOTAL LICENSING guide to brands, characters,
and the show itself!
Twentieth Century Fox Licensing early next year; action ad-
& Merchandising is bringing a strong venture series Dinosaur King
slate of entertainment properties to has a number of licensees
Brand Licensing. The Ice Age fran- on board; Teenage Mutant
chise boasts one of the Studio’s larg- Ninja Turtles has a new video
est film merchandising programmes game launching in September
with more than 200 global licensees, and a new movie in 2011.
including major global partners such Yu-Gi-Oh! 5D’s, the latest in
as Activision, HarperCollins, Ferrero the Yu-Gi-Oh! franchise, will
and Unilever. see a new toy line and video
James Cameron’s epic action-adven- game launch this year. Finally,
ture Avatar will be supported by a Karito Kids and WordWorld
highly innovative toy line from master are making their debut at the
toy partner Mattel, while interactive show. New properties at BLE
brand becoming the number one
giant Ubisoft will release the video this year will be Arthur Arthur and the
movie franchise of all time. Visitors at
game in synch with the film’s Decem- Minimoys 2, Karito Kids and Word-
the show will hear of WBCP’s major
ber opening. World.
plans for the Harry Potter brand that
Fox L&M continues to build on success Warner Bros. Consumer Prod-
this unprecedented success has ignit-
with yet another franchise film; Alvin ucts (WBCP) will be showcasing its
ed, including a major new licensee an-
and The Chipmunks: The Squeakquel, portfolio of major brands, and will also
nouncement to be made at the show
set for a Boxing Day 2009 opening.
and further in-
In celebration of the 20th anniversary
formation about
for The Simpsons Fox L&M will high-
the forthcoming
light 2009 with “Best. 20 Years Ever” -
final two films,
a year-long global celebration honour-
the Harry Potter
ing all things The Simpsons. The new
theme park, global
Ladies of Springfield strategic licensing
touring exhibition
programme for females will be a key
and more.
focus for the show, as well as Family
There will be op-
Guym the cult favourite amongst
portunities to ex-
teen boys and adult males.
amine the Batman
Additional properties in-
franchise at the
clude the award-winning
show, as it con-
series 24, the power-
tinues to enjoy
house Halo franchise
success from the
and Garfield. present its extensive range of heritage-
reinvigorated film franchise and Bat-
4Kids will bring a rich and iconic licenses to the trade.
man: The Brave and the Bold. WBCP
varied line-up to Brand Harry Potter will be leading the way
have rejuvenated the brand with this
Licensing: Chaotic, following a record-breaking run at
new animated series in its GMTV slot.
the Trading Card the global box office, with Harry Pot-
The show is also on air in Spain and
Game is available in mul- ter and the Half-Blood Prince, which
launches in France and Italy from Sep-
tiple territories and toys opened with more than £35 million
tember.
and video games will launch in the UK alone, contributing to the
Looney Tunes Active and Tweety will
74
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