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TOTAL LICENSING
retail penetration and licensee mar-
keting support.
Moonscoop will attend this year’s
Brand Licensing show with a variety
of properties across all kids demo-
graphics. Hero:108 will begin rolling
out worldwide on Cartoon Network
this Fall after bringing on Playmates
as master toy licensee and making a
splash at both Licensing Expo in Las
Vegas and Comic-con in San Diego
this summer.
The Geronimo Stilton animated series
also debuts this Fall in select territo-
ries and now boasts Giochi Preziosi
as master toy licensee. Moonscoop’s
preschool brand Dive Olly Dive will
travel all corners of the world in
2010 after signing with UNESCO to
be the official “spoke-
school, snack foods, clothing and other its license with an new ‘Giganotosau-
sub” of UNESCO’s
consumer products aimed at the youth rus’ cake.
upcoming worldwide
market. Giochi Preziosi is based in It- Golden Goose will showcase RAC
educational campaign
aly with subsidiaries in France, Spain, this year. 112 year old motoring su-
about preserving the
Greece, Germany, UK and US. per brand, RAC, has licensed products
underwater cultural
Giochi Preziosi has now expanded including pressure washers, satnavs,
heritage. Moonscoop’s
across new sectors, and will be show- tools, torches and travel kits and, with
newest brands coming
casing Gormiti – The Lords of Nature the appointment of Golden Goose,
into the show include
Return brand with an 52 x 26 episode RAC is now looking for licensed prod-
the action sports
TV series co-produced with Marathon uct proposals that have brand rel-
brand Wild Grind-
Media. evance, category innovation and good
ers from skateboard-
The Natural History Museum has commercial viability. In return RAC
ing icon Rob Dyrdek
a licensing programme that is a key offers outstanding brand awareness,
and preschool series
part of the strategy to promote and
Chloe’s Closet, which
support the Museum’s work. Licensed
has Bandai as its toy
product is sold throughout the world
licensee.
taking the Museum’s name to a global
Halliday Books has
audience and generating revenue to
announced the release of three new
fund its work.
publishing properties to the licens-
2008 was a successful year for the
ing market in the form of two ‘tree’
Natural History Museum with license
brands and a little recycling mouse.
income increasing 30%. Exhibiting at
Halliday is looking to build strong
Brand Licensing in London and also
relationships with licensees from all
at the Licensing Expo in Las Vegas, the
sectors and welcomes contact from
Museum’s brand is garnering inter-
licensing agents.
est amongst licensees. In the past 12
Style guides for all three proper-
months, six new licenses have been
ties will be available for down-
signed in addition to current licens-
load at the end of September
ees who have expanded their ranges.
from the HallidayBooks website.
Wow!Stuff now have 20 products
bearing the NHM brand and are a
Mondo TV Group and Play En-
strong presence in the main High
tertainment’s major focus this
Street stores in the key Christmas
year will be its recently announced
period. New licensee Brainstorm
Angel’s Friends branded series.
has developed a range of
In support of the launch of
educational science toys
the series, a brand exten-
and the Creative Cake
sion of Magical Moments
company have renewed
will take place. At the
107
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