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Preschool
TOTAL LICENSING
Pajanimals from Henson at Mipcom
Bulldog Hatrick
Bulldog Licensing has announced
that three more licensees have
been signed for pre-school prop-
erty Super WHY.
The new licensees are Charac-
ter World for bedding, Little Star
Creations for colouring and ac-
tivity books, and Redan who will
include the title in their widely
read Fun To Learn range. The new
deals add to an existing licensing
programme that includes RC2 as
master toy licensee and Cesar for
hanging and boxed dress-up, whilst
The Jim Henson Company will be short-form series was commissioned
Melbry Events is conducting a se-
introducing at Mipcom a new series, by Sprout. Featuring the Company’s
ries of events in shopping malls
Pajanimals, to potential co-production newest group of puppet characters,
across the UK, where kids get the
partners. Currently available in the Pajanimals debuted in the U.S. in No-
chance to meet their heroes from
U.S. as a short-form, live action vember 2008 during Sprout’s signa-
the show.
musical series, the company is in ture nightime block, The Good Night
development to create a new 26 half- Show. The Pajanimals are four soft,
hour television series based on the cuddly puppets created by LA-based
property. artist Jeff Muncy (Pet Alien) and de-
Produced by The Jim Henson Com- signed and built by the world-famous
pany and 4Kids Entertainment, the Jim Henson’s Creature Shop.
Deals for Pat, Jess and Tinga Tinga
Classic Media has announced that its the brand, with Puffin Books manag-
Character Options range is showing ing publishing rights for the UK and
success. internationally, and Grosset & Dunlap
Bob and Peppa
Newly invigorated Postman Pat covering North America.
launched on BBC last year, and Char-
Alligator success
acter Options is the master toy part-
Alligator Books has seen a resurgence
ner. The program currently has over
of interest in its Bob the Builder prod-
60 licensees, including renewed deals
uct line recently, the company has an-
for nightwear and puzzles with TDP
nounced.
& Akroyds and Ravensburger, respec-
Alligator now
tively.
possesses a
The Character Options toy range, in-
wide range
cluding track systems, locations, play-
of products,
sets and vehicles hit shelves in Janu-
which makes
ary and has delivered solid sales.
up around
In other Classic news, pre-school se-
25 per cent of the company’s youth
ries Guess with Jess is set for its UK
portfolio, including Dora the Explorer,
broadcast premiere on CBeebies in
Thomas and Friends and Peppa Pig.
early Q4 2009; and Tinga Tinga Tales is
The company reports that Thomas
currently scheduled to air on CBee-
the Tank Engine is the one license that
bies in early 2010 and on Playhouse
continues to perform well year after
Disney thereafter. Penguin Group
year. The company also recently signed
is the global publishing partner for
up pre-school license Wonder Pets.
Care Bears Set For Re-launch
Worldwide master toy licensee Has-
bro will now be running a re-launch
The Care Bears, originally launched over $2.6 billion globally across all cat- of the Care Bears, with a scheduled
in 1982, saw a relaunch in 2002. The egories and over 85 million Care Bears roll-out in Autumn/Winter 2010. in
Care Bears brand has generated have been sold around the world. many categories.
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