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TOTAL LICENSING
Benelux
Network in the Netherlands, Belgium
With a history in sport management
and Luxemburg. Properties include
of the NFL and NHL, the company has
Ben10, Bakugan and The Powerpuff
announced their appointment for Tour
Girls.
de France and Dakar Rally from the
Ben10 now has 25 licensing partners
Amaury Sport Organisation (A.S.O).
on board. Production of merchandis-
In 2010 the Tour de France will start in
ing will begin at the end of this year
Rotterdam and after that the tour will
into early 2010 by a strong group of
also pass through Belgium. For each
licensees, amongst which are master
Dakar rally, at least 10 teams from the
toy partner Bandai, DVD partner War-
Netherlands take part.
ner, TV Mania for apparel, Panini for
For both the Tour de France and the
the Ben10 magazines, Ravensburger
Dakar Rally, Wavery is looking for ap-
who brings a puzzle ball and memory
propriate partners to join in the sport
to the market, Topps Europe for stick-
events.
ers, Belltex for Ben10 bedding, ZNU
Another event for 2010 is the 60th
for novelty-, story-, coloring- and ac-
anniversary of Peanuts. Wavery is pre-
tivity books, Jacob de Greve for a bag
paring several PR events to celebrate
collection and Cesar for dress up cos-
the birth of Snoopy, Charlie Brown
tumes.
and co in Benelux countries.
The Ben10 adventures are aired in The
It’s Happy Bunny is also celebrating its
Netherlands and Belgium on Cartoon
10th anniversary in 2010, for which the
Network and in addition in Belgium
licensing programme has been running
on VT4 and RTBF.
in Benelux for three years.
Wavery expects growth for classics
Wavery recently became the Ben-
such as Popeye, Garfield, Felux, Zorro,
elux Agent for BRB’s properties. Ber-
and Betty Boop.
nard Bear and Eon Kid appear on TV
already, and Angus & Cheryl and Pa-
pawa are in talks for television.
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