TOTAL LICENSING
Secret Ingredient and a music compi- studio Rainbow
lation themed around Jackie by EMI S.p.A. and media
Music. Other developments include company m4e
a new dedicated style guide for Ba- AG. Magic, mys-
nanaman. Licensees using Bananaman tery and mission
include BC International for apparel, come together in
Smiffy’s for dress ups and Delta for the series Huntik,
DVDs. Bananaman was the star of his Secrets & Seekers.
own animation series in the 1980s New at BLE will
and is a classic comic character with be Mastertoy, with
cult appeal. Other characters owned a product launch
by DC Thomson include Billy Whizz, aimed for Autumn
the Bash Street Kids and Roger the 2009, and Huntik
Dodger. A recent new signing Season 2: in pro-
and children.
by Start is the Honey Mon- duction, to be available in 2010.
So…? is a fragrance for the party girl,
ster. The Honey Monster is Softies & Cuties is a new brand that
and Brand owners, Incos Ltd, are sup-
the brand character for cereal groups a collection of photos where
porting the brand with a significant in-
brand Sugar Puffs. The Honey kittens and puppies are available for
tegrated marketing campaign including
Monster features on-pack, in many different va-
advertising, merchandising, PR, sam-
advertising and promotionally. Re- rieties of applica-
pling and events. Brandzoo and Incos
cent activities to support tions
Ltd are working together to provide
the Sugar Puffs brand Brandzoo Li-
creative solutions which will convey
include sponsorship of censing is
the core brand values and maximise
a recent WWE Live bringing a
brand opportunities across a range of
tour where the Honey portfolio of
consumer products including apparel
Monster appeared brands to be
and stationery.
in the wrestling ring showcased at
The Mizuki Dolls is a design-based
every evening. Honey BLE 2009.
concept inspired by the traditional
Monster licensing in- Max4Health
Japanese kokeshi dolls. Comprising
cludes a highly success- is a distinctive
twelve characters, The Mizuki Dolls
ful apparel range from ‘mascot’ used to
draw influence from the Japanese
Famous Forever which has teach hand hygiene,
geisha who are notoriously feminine
included a strong selling T Shirt currently one of the
and demure. Each doll has her own
in Next. Other developments include most topical subjects in global health
name, personality and the power of a
a dress up costume, nightwear and issues. The on-going message is that
special gift. Beautifully illustrated, to-
underwear. Start are hoping to life-threatening illnesses such as MRSA
gether with stunning complimentary
develop Honey Monster licenses and Swine Flu can be largely avoided if
backgrounds and patterns, The Mizuki
in plush, ceramics, stationery and we simply clean our hands correctly.
Dolls offer significant licensing op-
collectibles. Borne out of self-experience, founder
portunities. Brandzoo will initially be
The Honey Monster joins Bazooka of Max4Health – Ashley Brookes – has
targeting greetings, stationery and ap-
as an iconic brand in Start’s portfo- delivered what is anticipated to be
parel partners.
lio. Bazooka Joe has been featured on the most effective and suc-
Moody Little Madams is a tween/teen
apparel, collectables and bags. Start cessful hand hygiene
concept. It comprises five characters
is looking to develop further activity campaigns that has
who believe looking good and be-
to build on Knitmania’s apparel range the full support
ing awkward is a way of life. An
which has sold into high street fashion of Government,
already proven success in night-
outlets. World Health Or-
wear, Moody Little Mad-
In the pre school sector Start is repre- ganisation, NHS and
ams appeals to brand
senting television series Big & Small. is now licensed by the
aware, fashion con-
Start will also be presenting Sky Tele- Health Protection Agency.
scious, fun-loving and
vision series Brainiac, Gladiators and 2009 sees the Max4Health
moody audience.
Are You Smarter Than a Ten Year Old? educational message roll
The Smiley Com-
Big Bocca Productions, an affiliated out to 22,000 primary
pany will be present-
company of Upper Deck group, de- schools reaching 6.5 mil-
ing products from its
velops and coproduces kids animated lion children. Brandzoo are
Smiley World and
series. The first property developed currently seeking licensing and en-
Smiley brands. For
is Huntik, Secrets & Seekers, created dorsement partners in a variety
Smiley World there will a host
through a partnership with animation of commercial fields for adults
of products including the Smiley
World vintage t-shirt range by
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