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NEWS
TOTAL LICENSING
LUNARTICS EXPANDING RESOURCE
HELLO KITTY 35
Lunartics has announced ambitious plans to grow
To celebrate Hello Kitty’s 35th
the brand through 2010 and beyond.
birthday this October 2009, a
Created by artist Danny Flynn in 2004, Lunartics
number of companies in Malaysia
have been slowly but ever so deliberately devel-
have launched new Hello Kitty
oping as collectable properties for boys aged sev-
product collections. Nibong Tebal
en years plus, with almost 150 unique characters.
Enterprise (NTPM), tissue and
Keith Pashley, managing director at The Keith
personal care product manufac-
Pashley Project, comments: “I am delighted to
turer in Malaysia, recently launched
be working with Simon, Danny and the Lunar-
its limited edition Hello Kitty Pre-
tics team. The reaction to the brand at previous
miere tissue and intimate feminine
shows is an enviable one and I’m looking forward
hygiene pads. The feminine hygiene
to helping the team formalise some of these dis-
pads are available in one design
cussions and build the foundations to what is a
while the limited edition tissue is
very strong licensing proposition.”
available in three. Hello Kitty bed-
Lunartics will be focusing on a rolling range of key characters. Augmenting the
dings are also now available in the
content rich style, Danny Flynn, creator and creative director at Lunartics, will
market from Eastern Decorator.
be creating-managing the development of new 3D-turnaround artwork to 12
Sanrio beddings are available in
individual Lunartics. In addition, with a view to product development in 2010 and
department stores in Singapore,
beyond, Lunartics will be developing a style guide that will encompass not only
Malaysia, and Vietnam. Both East-
the characters themselves but also the detailed artwork depicting the landscape
ern Decorator and NTPM’s spe-
environments in which they live. Available for licensing in core categories, Luna-
cial Hello Kitty collections are
rtics will be opening up more of the secret craters of the moon and revealing a
licensed by Carlson Great Gifts
bank of brand new Lunartics artwork and collateral at Brand Licensing.
Asia Pacific.
SCOTTISH HERITAGE APPEALING WORLDWIDE
Established in Edinburgh in 1868, Kinloch Anderson is a 6th generation Scottish family
owned business recognised as true experts in Tartans and Highland Dress, supplying the
Royal Family for over 100 years and current holders of Royal Warrants of Appointment
to The Queen, Duke of Edinburgh and Prince Charles. The company makes all its kilts
and ladies skirts at its Edinburgh premises and have sold these items sold worldwide,
but it is the initial success in licensing the Kinloch Anderson brand that is showing po-
tential. Product categories centre on apparel following the mantra British Style – Scot-
tish Character covering menswear and childrenswear but also include young ladieswear,
shoes, leathergoods and accessories. Currently with 300 KA shops and department
store concessions in Asia, Kinloch Anderson has a strong base from which it intends
expanding and is actively looking for more licensing partners across various categories
in Korea, Japan, Taiwan and China. New markets on the radar include North America,
Europe, India, UAE and Australasia.
CHIRO LANDING IN AUTUMN ‘GIANT’ PAIRING
Seoul based animation producer and
David & Goliath has joined with Stone
distributor, Iconix Entertainment has
America Licensing. Extending the com-
sold its preschool property Chiro to
pany’s designs into lifestyle items such
NHK in the Japan. Launching on NHK
as fashion tops, footwear and home
from end of October, the 52 x 5 min-
furnishing to even pet products, Da-
utes CGI animation series follows the
vid & Goliath and Stone America are
world of three little square chicks. The
creating designs based on the original
show gained international recognition
Stupid Factory characters as well as
in Europe when it picked up the Audi-
the current line of designs to include
ence Award at Cartoons on the Bay
consumer goods, home décor, fashion
for the best infant series and was re-
lifestyle clothing line, pet, health and
cently awarded the best animation TV
beauty, social expressions and more.
series of the year by the Minister of
Chaser/B&H Company has an apparel
Culture and Tourism in Korea.
line of fashion tees and tops, and will
Together with NHK, Chiro will be also
soon be joined by new licensees being
showing in Spain and Denmark.
finalised at this time
50
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