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TOTAL LICENSING TOTAL LICENSING
An Interview With
Buzz Aldrin
In an exclusive interview, Total Licensing editor Rebecca Ash spoke with Dr Buzz youth of today will be the ones fulfill- What I would really like to see would
Aldrin - a name known by billions of people around the world for being the second
ing my idea of going to Mars and every be a proper, to scale, accessible model
other exploration program! of the universe. They exist, but in enor-
person ever to walk on the moon.
Can you tell us about the children’s mous sizes - it would be great to see
Behind the famous name is a charming, fascinating and extremely modest man,
books you have written? a model which encompasses not just
The books are about the reality, not our universe, but beyond - this would
who, among other things, is backing a licensing programme that launches this year
the fantasy, of space exploration and really hit home to people the scale
associated with the 40th anniversary of the moon landing, has set a challenge to land aim to help people understand the
and magnitude of space and make it
on Mars in two decades, and has done a rap-song with Snoop Dogg to encourage
true physics of what we did and are easier to understand in some ways.
doing. My first book was Space transcends time
children’s interest in science.
an autobiography, called - this means it is open
Even though you have heard this ques- Mars. I have set a challenge - just as
Reaching for the Moon, to interest by all people
tion thousands of times before, can President Kennedy said to NASA that
and is an illustrated chil- of all ages. Not all of us
you tell us what it felt like to be part he wanted to see a man on the moon
dren’s book. The second may be able to actually
of such a historic event, and what lead in ten years, I have said, I want to see
was Look to the Stars, travel into space, but we
you there? people on Mars within two decades!
and is more encompass- can discover and explore
When I was a youngster I had a high different from the science-fiction ideas We also created the SpaceShare Foun-
ing, looking at early as- the building blocks of the
interest in aviation, which led itself that people have of ‘beam me up Scot- dation, which aims to open doors for
tronomy and on through universe with telescopes,
“...Education and
into a fascinating profession. I earned ty’ and so forth. all people to space tourism.
the future destinations of scientific toys, education- Lander; Homage Clothing has a line
a Doctorate in Astronautics from the Of course, there are ongoing and fu- What is the foundation working on
space travel. al toys, playsets, posters of t-shirts featuring the iconic Buzz
inviting young
Massachusetts Institute of Technology ture activities beyond the moon. It is to advocate for space exploration and
Tell us more about your Licensing pro- and books that I envision as new cat- Aldrin Visor Photo and other graphics;
people to the idea
in Manned Space Rendezvous (It should so important to carry on, and also to open up space tourism?
gram. egories for Rocket Hero licensing. Desctructo Industries also has a lim-
of science and space
be noted that the techniques devised by highlight that these activities are still The SpaceShare Foundation is a non-
It was launched in 2008, and is ex- May we mention Buzz Lightyear? ited edition t-shirt featuring this iconic
travel is so Buzz were used on all NASA missions, in-
occurring, even if they are not in the profit organization, which encour-
clusively represented by The Brand Of course! Buzz Lightyear is due to photo; Laser Gifts has a range of solar
important...”
cluding the first space docking with the public eye all the time. ages interest in space exploration and
Factor. We call my new brand ‘Rocket return to Earth soon. Actually - I powered key rings and zipper pulls
Russian Cosmonauts). The next steps into space that will be opens the idea and the science behind
Hero’ and my team has developed a coached him before his journey on the with flashing decorative features; The
The fascination in the first moon-walk hugely in the public eye will be Richard it to everyone who wants to know.
great range of merchandise inspired shuttle which left last year, his first for- Franklin Mint has limited edition col-
still continues 40 years on. Did you Branson’s Virgin Galactic flight. This Through this we have proposed pro-
by the spirit of exploration I have been ay into space, and he’ll be back down lectible coins; The Merrick Mint also
expect it to be like this when you re- will bring the efforts of ‘tourism in gram for a ‘lottery investment’, which
so fortunate to participate in for much in October 2009, to a ticker tape pa- has limited edition collectibles; Jem
turned from the Sea of Tranquility? space’ a little closer. The actual shuttle is coupled with ‘ShareSpace Awards’
of my life. Rocket Hero is all about en- rade at Disney World in Florida. Again, Sportswear has a range of apparel for
The impact was worldwide. I waited program will wind down, especially in for spaceflight experiences, such as a
couraging the explorer in each of us action figures, with the purpose of men, women and kids; Acme Studio
for my life to settle down afterwards the public eye, making room for new Virgin Galactic flight. It is an invest-
to reach for that next discovery that entertainment, can actually broaden will be creating a Buzz Aldrin signa-
but of course it didn’t! We toured the technologies. My com- ment opportunity for
lies beyond – whether here on Earth people’s knowledge and interest in ture line of pens; Toys and Models will
world on our return and the amount mitment to venturing anyone, and is already at-
or out there in the universe. It’s very space exploration. launch a signature series detailed scale
of interest was amazing. outward in space is tracting a large number of
exciting. Finally, if you were given the opportu- replica Apollo models; Explore Scien-
Why do you think it is so important lifelong - I created a people.
Do you think that education and en- nity, would you join the crew who will tific is developing Rocket Hero tele-
to continue with space exploration, concept ‘The Cycler’, Education and inviting
tertainment are two of the key ways eventually go to Mars? scopes; and Nike has created limited
and what do you think is the next gi- which is a spacecraft young people to the idea
to introduce young people to the sci- The time has come to leave new ad- edition Skate Shoes, due for launch in
ant leap? system that makes of science and space
ence behind space? ventures to younger people. I am more Spring 2010.
I never actually thought that as soon perpetual orbits be- travel is so impor-
Absolutely. Fun interaction is often the valuable doing work for the future “The response to the Rocket Hero
as we got back, people would be fer- tween Earth and tant. After all, the
key. And there’s no end to the kinds of from the ground, now. I have already brand has been tremendous. Buzz is
ried back and forth to the moon. The
applications, either. We have in mind an experienced high enough privileges! an incredible personality. He’s an as-
reality of life is very
animated TV series called Rocket Boy ----------------------------------------------- tronaut, a scientist, an explorer, and a
Buzz, and we’re looking for the right The Rocket Hero licensing program true American hero. He has gob-
partner to tie it in with the licensing has a wide range of products and li- al awareness that transcends all
programme. censees. Eton Radio has created a demographics. The extensions
Beyond the products that have already Grundig G6 Aviator Buzz Aldrin Edi- of his persona are truly limitless,”
been licensed, what types of products tion Radio; Revell, Models of the Saurn commented Brad Horn, Presi-
would you like to see in the market? 5 Rocket, Apollo Spacecraft and Lunar dent of The Brand Factor.
66 67
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