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TOTAL LICENSING
will also be showcased at BLE.
Lemon Ribbon will be showcas-
ing its contemporary graphics, cute
characters and design focused print
concepts. Along with its personalised
design service, the company will be
introducing two properties: Jasmine
Bunn, a fashionable bunny and Retro
Garden, a modern take on a classic
look.
Holland Publishing, following the
launch of its new imprint, Little Star
Creations, is looking to further de-
velop its expansion plans for its port-
folio of licenses in the pre-school sec-
tor, with product launches planned
throughout the rest of the year.
Little Star Creations specialises in FSC
of Nike Inc, and are responsible for to handle the worldwide licensing for
(Forest Stewardship Council) certi-
the licensing and merchandising of all JCB (excluding UK & Eire) and han-
fied children’s publishing and other
associated products and trademarks dles the licensing for other corporate
associated product including magnetic
for each of the relevant clubs. Each will brands such as London Taxis Interna-
height charts, CDs and children-specif-
be exhibiting at the show. tional (LTI) including retro advertising
ic headphones, aimed at children aged
Historic Royal Palaces is an inde- campaigns, Cape, Fyffes and Outspan
2-9. The first license was secured with
pendent charity that looks after the and has been appointed to handle the
Bang on the Door’s Groovy Chick and
Tower of London, Hampton Court licensing for Spam.
the complete range of Groovy Chick
Palace, the Banqueting House, Kens- A new property at BLE will be MTV
publishing product has been made
ington Palace and Kew Palace. poster girl - Cherry Girl.
from forest friendly FSC certified pa-
This year celebrates the 500th anni- Wiley’s portfolio of brands includes
per. Other licenses signed to date for
versary of Henry VIII’s accession to the For Dummies brand, Frommer’s,
the headphones include Dora the Ex-
the throne with new licensed product and CliffsNotes. The For Dummies
plorer, Big & Small, Peppa Pig and Mr.
inspired by this theme - from chil- brand franchise also includes an ex-
Men
dren’s pyjamas to limited edition china tensive licensed product line including
Little Star Creations will be at-
and hand engraved glass. video, software, consumer electronics,
tending Brand Licensing Europe 2009
New properties at BLE include Tower home improvement, culinary, automo-
and looks forward to meeting other
of London; Hampton Court Palace; tive, craft kits, games, and more. Cliffs-
key brand owners at the show and
Banqueting House, Whitehall; Kensing- Notes - The Fastest Way to Learn! and
discussing suitable opportunities with
ton Palace; and Kew Palace. Frommer’s - The Best Trips Start Here
major announcements coming soon in
Licensing Management Interna-
the meantime.
tional (LMI) represents properties
Ignition Licensing will be showcas-
in the fields of brand extension, auto-
ing properties Juicy Lucy Designs, The
motive licensing, sport, and entertain-
Bogies, and Pet Poets Club at Brand
ment and develops international li-
Licensing this year.
censing programmes with a global
Launched in 2006, The Bogies have
network of licensing affiliates.
a growing following amongst
LMI has expanded its repre-
students, collectors and boys
sentation of a number nostal-
aged 6-12 years. With its
gia brands including Original
bold identity The Bogies
Mini Cooper, MG, and other
feature a colourful range
classic car Marques through
of collectible key chains
British Motor Heritage, In-
and Pocket Bogies. The
gersoll, Elvisly Yours (excluding
parody of well known
North America), Zorro, Pepsi,
TV, film and music-based
7UP, Spam, and The British Postal
characters such as Optimus
Museum and Archive.
Slime, Axel Nose, Dr Goo,
On the corporate licensing
Slipsnot and Johnny Snot-
front LMI was recent-
ten are popular with boys
ly appointed
and girls wanting to collect,
109
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