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TOTAL LICENSING
rizio de Souza’s Monica’s Gang. 1984 with four staff – Peter, his wife An- staff at ITC is sixteen”, explained Peter.
“There was enormous potential for tonietta, Mauricio Kus who organised “Glenn Migliaccio, our Licensing Di-
character licensing in Brazil”, contin- public relations and Rosa Rodrigues, rector, has been with us 14 years now
ued Peter. “I started with some invest- the cleaning lady. Today, twenty-five and Anabelle Westenberg, our Sales
ment in publicity and, basically, trusting years later, the company comprises 43 Manager has fifteen years with us. Our
The first Latin American
the expertise I had acquired through staff – many of whom have been with Controller has been with us 26 years
meeting of Hallmark
my twenty-two years with American Peter for many years. and even our drivers have worked for
agents held on November
multi-nationals in Latin America”. “I’m really proud of the fact that the us for 25 years!”
13, 1984 – the day that
ITC opened its doors for business in average number of years spent by our Back to 1984 and ITC began working
ITC was formed in Brazil.
as Hallmark’s agent for Brazil cover-
ing social expression and stationery
products. Of course the properties
featured on these included many
of Hallmark’s own designs such as
Rainbow Brite and Rose Petal Place
but also included products featuring
Snoopy and Garfield.
Peter and his team realised that
there was a market for Hallmark so-
cial expression products to be man-
ufactured and distributed in Brazil,
using the same display systems as
were used in the USA.
Hallmark were enthusiastic. Phil
Aponte, Hallmark’s Latin American
Managing Director appointed Toni
Carrero as Brazil Cards Product
Management Director and trained
her in the Hallmark way of doing
34
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