This page contains a Flash digital edition of a book.
Sports
TOTAL LICENSING
ABS-CBN Ventures into Sports
RONALDO
The ABS-CBN Broadcasting Corpo-
ration has extended its reach beyond
mania
entertainment licensing in the Phil-
Real Madrid sold 15 Cristiano Ron-
ippines, now venturing into sports
aldo shirts per minute at the club’s
licensing for local and foreign sports
shop at the Santiago Bernabeu
properties. ABS-CBN is the broadcast
stadium in the two hours that fol-
partner and licensing agent for the
lowed the player’s presentation in
country’s premier collegiate sports
Jul y.
leagues, the University Athletic As-
The shop sold 2,000 shirts bear-
sociation of the Philippines and the
ing the Portuguese forward’s name
National College Athletic Association.
and the number nine once sported
ABS-CBN also acts as licensing agent
by club legend Alfredo di Stefano
for the Ultimate Fighting Champion
during the period at £70 each for
in the Philippines. UFC airs on BALLS,
a total revenue of £140,000, sports
ABS-CBN’s sports cable channel.
dailies AS and Marca reported.
ABS-CBN has closed a merchandise
In the rush, 300 black and white
licensing deal with local telephone
Ronaldo shirts were stolen. The
company Smart Broadband and with Jollibee to produce limited-edition
“Cristianomania” continued on
Coca-Cola Philippines for promotion- UAAP-branded Coca-Cola bottles.
the Tuesday as the adult size shirts
al licensing. Smart will retail wireless Mixed martial arts has been gaining a
were sold out at the shop.
broadband modems branded with the wide following in the Philippines. ABS-
During the two hours that fol-
different school mascots and logos of CBN has closed merchandise licensing
lowed the 27-year-old’s presenta-
the UAAP and NCAA schools. Coca- deals for the Ultimate Fighting Cham-
tion at the Bernabeu stadium the
Cola Philippines has partnered with pionship (UFC).
shop sold five shirts per minute.
Bill and Ben Dress Up
the Ashes
table games
Coinciding with the Ashes supply the market for two of the most Kids At Play have developed two
in Summer 2009, a range recognisable names in British branding. Football Crazy tabletop football
of adult dress-up clothes was As well as their adult range, Rubies games – one is for the children’s
launched featuring Bill and Ben. will also be launching children’s dress- market and the other for adults.
Rubies launched the range for the up later in the year. “With the Ashes, The branding that Football Crazy
Ashes and licensing agent Bulldog Li- it was a perfect time for Rubies to be has provided allows the licensee
censing signed licensed imagery spe- launching this new range,” says Bulldog to offer a point of difference. It is
cialist ID WALL to create canvas wall MD Rob Corney. “Both of these clas- currently used by a number of li-
art for both brands, whilst top apparel sic brands have iconic status and this censees such as Primary Teaching
companies Lazzati and Poetic Gem is a fantastic and innovative way to tap Services, TM Essentials and Drew
are developing lines of clothing to into their enduring appeal.” Brady.
Hardbat Classic Launched by fremantle
FremantleMedia Enterprises, @ to the international
radical.media and the Mark Gordon television market at
Company have recently launched MIPCOM 2009 and
Hardbat Classic, a table tennis tourna- is unrolling a licensing
ment and lifestyle event that brought campaign for addition-
together hundreds of professional al cross-promotional
competitors, amateur players and ev- and branding oppor-
eryday enthusiasts for the largest table tunities.
tennis competition ever assembled in Anheuser-Busch (Bud
the US. The Venetian Las Vegas hosted Light) is the present-
the inaugural 3-day event Hardbat ing sponsor with Kill-
Classic tournament from June 26 – 28 erspin and K-Swiss
2009 which will be telecast on ESPN acting as official equip-
on 27 September 2009. ment and apparel
FME is launching Hardbat Classic sponsors respectively.
150
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188
Produced with Yudu - www.yudu.com