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NEWS
TOTAL LICENSING
AGP LAUNCH NEW BRANDS AT MIPCOM
American Greetings Properties continues to grow and expression industry, American Greetings has always been
develop its portfolio of character brands in 2009. an incubator for creativity, predominantly through its
American Greetings is the birthplace of some of the thriving greeting card business. Today, AGP’s expanded
most successful licensed creative studio builds upon that heritage of success and is
character and entertainment actively bringing a new generation of characters to life with
properties, namely Care cutting edge CGI animation and interactive entertainment
Bears, Strawberry Shortcake content.
and Holly Hobbie – which Strawberry Shortcake is entering a whole new era in
have each been recently re- entertainment with CGI animation for television and a
launched through new original new feature film. 2009 also marks the global launch of
entertainment content and scented toys by Hasbro.
merchandise. With over $5 The Care Bears continue be successful with distribution in
billion in retail sales since the over 100 territories worldwide. New CGI entertainment
reintroduction of Care Bears and the new Care Bears plush will launch internationally in
and Strawberry Shortcake, 2010 with Hasbro.
a whole new generation of At Mipcom 2009, AGP’s roster of opportunities will also
young fans are identifying and include the preschool wish-granting fantasy world of
engaging with the wholesome Maryoku Yummy, the world of Twisted Whiskers where
characters developed by pets behave as badly as humans and Holly Hobbie &
American Greetings. Friends. Currently American Greetings’ creative studio has
As a leader in the social nearly 20 new properties in development.
HENSON TAKE BACK CLASSIC AND FANTASY TITLES
The Jim Henson Company will be impact of our efforts. As a group son’s Creature Shop, and directed and
back directly distributing its world- we’ll be working very hard to ensure co-written by Jim Henson who worked
renowned Family Classics and Fan- that we and our broadcast partners closely with artist and conceptual de-
tasy library titles to the international achieve maximum results.” signer, Brian Froud and executive pro-
marketplace at Mipcom 2009 now The Jim Henson Company’s catalog of ducer, George Lucas; the live-action
that the agency agreements with HIT Family Classics includes the five-time fantasy The Dark Crystal, for which
Entertainment and Warner Brothers Emmy Award-winning Fraggle Rock. Jim Henson served as co-writer and
have expired. This currently has both film and televi- co-director and Jim Henson’s Crea-
“The Mipcom market this year is sion projects in development. Also in ture Shop worked to build both ani-
a great opportunity to once again the Family Classics library are Jim Hen- matronics and soft puppets, marking it
share our portfolio of family classics son’s Mother Goose Stories featuring as the first ever all-puppet full length
and fantasy brands. Together with our feature; and the award-winning sci-fi
new properties, we look forward to production Farscape.
working with our partners across all Sony Pictures Home Entertainment
broadcast and digital platforms to de- will release Blu-ray High-Def versions
liver this incredible slate of new and of Labyrinth and The Dark Crystal in
classic Jim Henson Company branded the US this Fall. And in November,
programming to viewers across the to celebrate the 10
th
Anniversary of
globe,” commented Peter Schube, Farscape, A&E Home Entertainment
President and COO. and Hensons will re-launch the DVD
The sales effort at Mipcom Jr. and Mip- franchise in the US with the release of
com will be spearheaded by Sam Ew- the first-ever complete set featuring
ing, Head of International Sales, who familiar nursery rhymes; the animated all seasons of the series.
said, “With broadcasters continuing to feature Emmet Otter’s Jug - Band The news follows The Jim Henson’s
seek out top quality, evergreen pro- Christmas, based on a book by Rus- Company’s announcement earlier this
gramming with brand appeal, Mipcom sell and Lillian Hoban; BAFTA Award- year that the company’s new in-house
this year provides the perfect platform winning Jim Henson’s The Hoobs, Jim consumer products division, helmed
to share this library of classic proper- Henson’s Construction Site and Jim by Melissa Segal, Senior Vice President,
ties which have enormous worldwide Henson’s Mopatop’s Shop. Global Consumer Products, will be
recognition.” Ewing added, Fantasy brand properties include the establishing licensing and merchan-
”We’ll be actively working on our own full-length feature Labyrinth, produced dising programs for the company’s
as well as with our agents in specific by The Jim Henson Company with well-known fantasy brands and Family
territories to expand the reach and creatures brought to life by Jim Hen- Classics.
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