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TOTAL LICENSING
First time for Comic Stripper at Brand Licensing
Having spent the last few years look- unsuspecting show. ing as an intermediary for a licensor
Opinion
ing forward to, and attending Brand And so the stand was booked, The or licensee. Working this way, can add
Licensing as a visitor, I have decided Comic Stripper is coming to town! considerably to the end cost for the
this year to take the plunge and book Working within a limited budget the purchasing client. If we can connect
a stand and launch my small, but per- priority is to create a stand and a pres- directly with the client, we are very
fectly formed, business, The Comic ence that will draw you the prospec- confident you can make a consider-
Stripper, on an unsuspecting show. tive client or licensee in. able saving and also dealing directly
I think a little background information Initial ideas involving pyrotechnics will help to give you the results you
is called for here. and dancing elephants have had to be want.
I started out as a comic book illustra- ditched in favour of more realistic op- Over the years, the profile of The
tor over twenty years ago, working ini- tions. Comic Stripper has been promoted in
tially for the UK arm of Marvel comics. Our ambition is to grow both as a a number of ways, initially through mail
As my career progressed I moved on company and as a presence at shows outs and purchasing space in illustra-
to the US parent company and free- such as this and our intention is to tion source books and more latterly
Anthony Williams lanced for both Marvel and DC il-
using the internet, whether it be using
of Comic Stripper
lustrating the monthly adventures of
“Initial (stand) ideas
illustration portfolio sites or making
gives an insight of
such icons as Spider-man, the X-men, sure search engines drive prospective
Superman and Batman. Along the way I
involving pyrotechnics and clients to comicstripper.co.uk (which,
what it’s like to be
also worked on DC’s various licensed incidentally, is lots of fun and worth a
a first-time
dancing elephants have had
comic books such as Scooby Doo. visit). While these can be very effec-
exhibitor at
In 2000, the comic-book market suf-
to be ditched in favour of
tive I believe that being able to meet
Brand Licensing
fered a huge downturn and I found
more realistic options!”
face to face with so many prospective
comicstripper@mac.com myself looking for other sources of clients and licensees in one place will
www.comicstripper.co.uk
work outside what is essentially a very prove very rewarding and worth the
small industry. increase the size and impact of The investment.
To cut a long story short, I parlayed Comic Stripper at Brand Licensing in When I started on this, a battle plan
my experience into a business special- successive years and in five years time was drawn up, a job list and timetable
izing in creating comic-book strips and we will have dancing elephants possi- was created and revised on an almost
illustration for licensing, advertising, bly in hot tubs. daily basis. There is still a lot to do, but
marketing, packaging and editorial. A definite benefit of attending the we are pretty much on schedule and
Through hard work, perseverance and show previously as enjoying the pres-
dumb luck, the business has grown a visitor is the op- sure of an immovable
to an empire of three employees and portunity to observe deadline.
we have an ever-expanding client list. how exhibitors both Finally and quite
Currently, Comic Stripper artwork large and small, have shamelessly, I’d like
can be seen on Sugar Puffs packaging used their creativity to plug our two
along with a free comic inside the box. to draw in prospec- new, fresh and origi-
Coming up, we have work for Google, tive business. I have nal properties (yeah,
Top Gear and GI Joe. absorbed as much as yeah, I know you hear
We now also offer a full custom com- possible and will steal that all the time, but
ics service, creating fully realized com- all the good ideas and they really are), The
ic books. We can take your idea from add a few of my own Horrids and Zero-
concept to print, creating an amazingly (hopefully). Heroes.
cost effective marketing and promo- For instance, to add to The Horrids are
tional tool. my burgeoning business card collec- those little monsters
Attending the Brand Licensing show, tion, I’ll be offering up a framed page who live in a big, creepy house, at the
I saw an opportunity to reach out to of original artwork that was drawn dark end of Primrose Crescent.
prospective new clients. Also I, like I’m for the Spider-man comic book. All In these troubled times, the world
sure many of you reading this, have you will have to do is drop your card needs heroes. Heroes who will stand
been developing and creating my own into our stand and I shall draw out the for truth and justice. Heroes who will
ideas while creating for others. Unfor- lucky winner before the end of the protect us from the evil that threatens
tunately (and inevitably), these ideas show. our very lives. These are NOT those
always seemed to take a back seat to Having a stand gives us an opportunity heroes. We couldn’t afford them, so
the day-to-day distractions. to talk directly to the licensor or li- these will have to do. Zero-Heroes is
I reasoned that booking the stand censee. More often than not, we have an accident waiting to happen!
would give us the impetus to push on provided licensed artwork and cus- We’re looking forward to see you at
with our ideas and launch them on an tom comics for design agencies work- our stand, just don’t all come at once!
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