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TOTAL LICENSING
Navy Brand reflects a sense of tradi-
tion and ethos mixed with the modern
nature of the Royal Navy in the 21st
century.
The stand will present the range of
impactful imagery available for use by
licensees and there will be the oppor-
tunity to meet Royal Navy and Royal
Marines Officers and learn more about
the Royal Navy.
The stand will also have examples of
the range of products from licensees
including DK’s Survival Handbook, Air-
fix’s range of Royal Navy ships, Haynes’
Royal Marines Fitness Manual and the
HM Armed Forces range of action fig-
ures and vehicles with Character Op-
tions. Additionally, the stand will high-
light potential areas of development
Sanrio has introduced new charac- Monster Jam, Babelle, Wooly, Soft
for new licensees. Future focus areas
ters recently such as Kuromi, Choco- Spots and many other properties.
for development include kids publish-
late and Batz Maru, as part of the 55- The Royal Opera House is exhibit-
ing, back to school categories, outdoor
plus characters now available in the ing for the first time at BLE this year,
products and fitness products.
Sanrio family. This year is the 35th an- and will present its range of licensed
Cathay Creative represents al-
niversary of Hello Kitty. Also on show dancewear, created through a collabo-
this year will be My Melody, Keroppi, ration between Freddy SpA and Royal
and Little Twin Stars. Ballet dancers.
Bruno Productions will be pre- The Royal Ballet Dancers Collection is
senting new property Calimero - the available at retail from Autumn 2009.
brave little chicken. The property, well Bulldog will be presenting several
properties. Gogo’s Crazy Bones has a
premier licensing programme across
key territories round the world; Super
Why is one of the leading pre-school
programmes in the US and Bulldog has
interest from licensees and retailers in
this Nick Jr property; and the com-
most 100 artists from Taiwan, the UK,
pany will be announcing developments
Germany, the US, HK and China, and
on both Goochicoo and Little Ewe at
license more than 1000 images. The
the show and displaying the top-sell-
most popular characters are Barky
the Dog sheep, Miss Little Lizzy and
known by adults from their childhood, ing TWF toy range for the first time
Non-solo Piazza. These characters are
is a retro brand. alongside new product from classic
successful in Asia, and are looking for
Bruno Productions also represents properties Andy Pandy and Bill & Ben.
the market in Europe. Due to the vast
the rights of Angel Cat Sugar (already The Royal Navy has a combination
images collections, Cathay Creative
presented at BLE in 2007 and 2008), of history and heritage and the Royal
also developed its own product lines
base on different artists’ artworks.
New properties for launch include
Dora and Swallow, and showcased will
be Barky the Dog Sheep, Miss Little
Lizzy and Non-Solo Piazza.
The Royal Horticultural Society
(RHS) has the world’s leading col-
lection of botanical art holding over
22,000 original works. RHS Enterpris-
es Ltd works with design-led, domes-
tic and international manufacturers, to
discover how this source of inspira-
tion can be interpreted on products.
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