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TOTAL LICENSING
Brand Licensing Europe this market the television series, en- Fantasy, Supernatural and
to celebrate its 50th Anniversary 2010 titled Bakugan: New Medieval art and de-
campaign; which includes the recently Vestroia, is now in sign, will showcase
announced news that Harvey’s The production. new properties
Furniture Store and Warburton’s will Also on show, such as its Black
be UK promotional partners. with over 50 li- Rose Series - Al-
ITV will also be welcoming the arrival censees in 4 chemy Gothic: A
of The Prisoner, continents, Ruby romantic-gothic-
the thriller pro- Gloom is a fashion fantasy: soft, sen-
duced by AMC TV brand aimed at sual gothic, female
(“Mad Men”) and teens and tweens, and fantasy sub-
ITV Studios, star- perfect for product jects of romance and
ring Jim Caviezel categories such as T- tragedy, dreams and
and Ian McKellen, shirts, stationery, fashion dark fairytales; its Empire
in the modern bags and jewelry. Series - Alchemy Gothic: steam-
reinterpretation Walker Books is a first-time exhibi- punk - gothic retro-science-fiction, sky
of the cult 70’s se- tor this year, and is part of an interna- pirates, Victorian scientific and engi-
ries. New oppor- tional group that includes Candlewick neering dreams and nightmares, a la
tunities for classic Press in the States and Walker Books Jules Verne, H.G. Wells and Mary Shel-
family favourites Australia. It is home to brands such as ley; and UL17 Alchemy: urban rock,
Carry On… and Where’s Wally?, Guess How Much I classic and retro, tattoo icons and
Thunderbirds will Love You, We’re Going on a Bear Hunt, rock symbolism for girls.
also be unveiled. Maisy and Anthony Horowitz. Vipo will be exhibiting several of its
At the show this Walker has an in-house licensing divi- products and propertiesat Brand Li-
year, Nelvana sion to manage activity across Maisy, censing this year including printed
has announced Hooray for Fizi and all other Lucy products, home entertainment, plush
the return of the Cousins properties, as well as the ex-
Beyblade spinning citing new property Tilly and Friends.
top toy and pro- Walker Productions was launched in
gramming franchise, with the introduc- 2007 to develop Walker Books’ con-
tion of 51 new television episodes and tent for other media platforms.
a revamped toy line featuring a metal Yvette Jordan will present her li-
gear system. censed Glamour range at the show,
Babar also returns in an alongside her 2009 Fine Art
all-new 3-D animated se- Portfolio and the estab-
ries that tells stories from lished Lady Luck range.
the world of the elephant Aardman Rights will and collectible toys and back-to-school
king through the eyes of his bring new pre-school show ranges based on the Vipo character.
8-year-old grandson, Badou. Timmy Time; the Emmy Allsorts Licensing is bringing its
There will be a new style award-winning children’s portfolio of classic brands and more
guide and merchandising brand Shaun the Sheep, to Brand Licensing Europe 2009. Betty
program based on the up- which is currently in pro- Boop’s future is looking bright with
dated series. duction on the second series and Wal- brand extension, Baby Boop. Col-
Franklin the little turtle and his band lace and Gromit’s latest adventure A lectible figurines have already been
o f animal pals continue to Matter of Loaf and Death, which pre- launched and apparel will follow
broadcast internation- miered in the UK at Christmas to a shortly.
ally and a successful record audience of more than 16 mil- Felix the Cat tops and nightwear are
live show will return lion viewers to the show this year. already appearing within Topshop.
to the stage in Paris Vooz will be showcasing properties Tops have
this October, followed Pucca, Myo&Ga, and Canimal this year. also appeared
by a tour in France. Pucca targets 13-23 year old females in Matalan,
The Toy-of-the-Year and is a lifestyle fashion brand; MyoGa New Look
award winner Bakugan looks at saving the world from de- and Deben-
now has over 50 deals struction; and Canimal combines CGI hams. Again
across a variety of prod- with live-action and looks at explora- figurines are
uct categories complet- tion. working well.
ed in the EMEA region Alchemy, a leading name in con- Categories
and a second season of temporary Rock and Tattoo, Gothic, still to be filled
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