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TOTAL LICENSING
encouraged to become construction season on air and, in all, there are now ately for an underground mall they are
workers and Cocaban are now reposi- 156 5-minute episodes shown in over moles named Coby, Cono and Coco.
tioning the brand to major on its abil- 100 countries around the world. Regardless of the time or day of the
ity to teach English and its eco-friendly On the licensing side, Pororo now week, the Coex Mall is continuously
elements. has over 150 licensees worldwide and bustling with shoppers. Despite this,
Project 109 promoted their girl’s fash- agents in Europe, Asia and beyond. generally, the retail situation is quieter
ion brand Chicaloca which is now in Iconix was founded in 2001 to work than in previous years. As in many oth-
over twenty countries. on Pororo but now has several new er countries, Korea is suffering from
A number of products have been productions in development. Chiro is major changes in the retail market.
signed for the brand, including Chi- broadcast in the UK, Denmark, Spain The bigger retailers are getting bigger
caloca laptops, together with watches, and Israel whist Z Rangers comprises at the expense of smaller, independent
swimwear, shoes, apparel, hats and bed 26 x 30 minute episodes. stores and the last ten years has seen
linen. Whilst this was by no means the ex- a proliferation of hypermarkets in the
Funny Flux debuted their TicToc tent of exhibitors at the show, it does country.
House series which assists preschool demonstrate the level of activity that Staying on the retail track, South Ko-
children in learning how to tell the can be found in Korea – particularly in rea has the largest online population
time. The series in terms of animation. in the world with 83 percent of the
now in develop- Interestingly, below the Coex Exhibi- country’s residents connected to the
ment with a view tion Center is the Coex Mall – Asia’s internet. Koreans are second only to
to creating 52 x 10 largest underground shopping mall the USA in terms of online shopping
minute episodes for with over 200 stores, a multiplex the- and the market is estimated to be
broadcasting in 2010 ater, restaurants, an aquarium, a casino around $10 billion a year and grow-
and 2011. and even a Kimchi museum, dedicated ing rapidly.
Characterline now has to Korea’s national dish. Major interna- All told, Korea is a fascinating market-
in excess of thirty prop- tional brand names such as Nike and place. There is an enormous amount
erties in their portfolio Levi’s can be found alongside Korean of talent in terms of creating children’s
including Varim, Gemma and Cosmo9 stores such as the Hyundai Depart- properties and, having learned from
together with properties from Hip ment Store which is one of Korea’s the experience of its Asian neighbours
Designs and Maurizio de Souza. top three department store chains such as Japan, the Korean industry has
One of the busiest booths at this alongside Lotte Department Store the ability to produce animation and
year’s Seoul Character Fair was that and Shinsegae. The mall actually has brands that, with careful handling, can
of Iconix. Pororo is now in its third its own character mascots - appropri- translate into global markets.
INTERVIEW
Sunwoo Entertainment, founded by in March 1997. By the States, China and in Singapore.
Han-Young Kang, is one of the leading following Amonst the brands owned by Sun-
animation studios located in South year, Sun- woo are animated series including
Korea. The company was founded in woo Digi- Mix Master, Space HipHop Duck,
1989 and began life by producing ani- tal Interna- Metajets, Milo’s Bug Quest, Kung Fu
mation for Disney with shows includ- tional was Dino Posse, My Friend Kommy and
ing Chip ‘n’ Dale Rescue Rangers and established Ping and Pong.
Darkwing Duck. to work on Han-Young Kang who founded
Shortly afterwards, the company be- series includ- the company remains at the helm
gan working with other studios such ing Fox TV’s and, in South Korea, is widely
as Nickelodeon and were responsible Family Guy. viewed as a ‘founder’ of the
Han-Young Kang for shows such as Rocko’s Modern In the interim
animation industry in the coun-
Chairman, Life and Invader Jim. years, the com-
try. He is also Chairman of the Seoul
Sunwoo Entertainment, During the fol- pany has won
International Cartoon and Animation
Chairman of the SICAF lowing years, a a number of
Festival. This year’s event - which has
Organising Committee number of stu- awards and was registered
been held since 1995 – took place in
dios were cre- on the South Korean Stock late July, concurrent with the Seoul
ated as subsdi- Market (Kosdaq) in late Character Fair.
aries of Sunwoo 2002. Total Licensing caught up with him in
– these included Today, all the subsidiaries Seoul to talk to him about animation
Anivision which have been merged under the in Korea and how he sees the indus-
was established in Sunwoo Entertainment ban- try growing moving forwards.
March 1991 and ner and, as well as its head- TL: How do you see the main
Grimsaem which quarters in Seoul, the com- changes in the animation industry
was established pany has offices in the United in Korea over recent years?
164
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