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TOTAL LICENSING
Beating the financial challenges...
It has been an extremely challenging in Asia since its inauguration in 2004. aspect of Hong Kong International Li-
time for many industries since the Taking advantage of the HKCEC ex- censing Show is, there is real interest
financial tsunami, with no exceptions pansion, the Hong Kong International from licensees, retailers, manufactur-
for the licensing business. Industry Licensing Show moves its calendar date ers within the mainland to embrace
players have kept striving for new col- forward to January 11-13, which is set international licensing, and this Show
laboration opportunities to keep the to be bigger and better in 2010. With brings us all here to find ways in which
licensing world spinning; and many of toys, games and stationery products we can access it all together,” supple-
them have set their eyes on the Chi- forming an integral part of licensing mented Phillips.
nese mainland. Indeed, with a develop- today, the Show will find synergy with Regine Labrosse, Managing Director
ing economy to be further stimulated the HKTDC Hong Kong Toys & Games of Continental Europe, The Licens-
by the Shanghai World Expo and the Fair, which will attract 3000 exhibitors ing Company (TLC) Group, endorsed
Guangzhou Asian Games coming up in and some 30,000 international visitors, the Hong Kong International Licens-
2010, China – today’s second largest the Hong Kong International Statio- ing Show being ‘a hub, a conduit for
licensing market in Asia, is the rising nery Fair, and the HKTDC Hong Kong people to meet’.
star. Baby Products Fair to be held concur- “Without this there can be great tal-
rently at the Hong Kong Convention ents out there - great manufacturers,
& Exhibitions Centre. “Hong Kong great brands, great retailers, but how
is the gateway to the mainland. To be can we get them all to meet? This is
successful in licensing in the mainland, a perfect platform to make this hap-
one needs to have partners who know pen!” said Labrosse.
the business climate, understand the Meanwhile, Hideyuki Saida, Deputy
customs and have the proper business General Manager, Licensing & Interna-
relationships. So many are coming to tional Business Affairs highlighted the
this show to seek out people, develop uniqueness of Hong Kong Internation-
relationships and start the ball rolling,” al Licensing Show.
added Riotto. “I have joined the licensing show in
Last year, the Hong Kong International Tokyo as well as in the US, but I think
Licensing Show recorded its largest to meet people from the Asian coun-
participation with 132 exhibitors from tries, this show is more rewarding,”
11 countries and regions, represent- said Saida.
“Mainland is still the most desirable ing over 300 saleable trademarks and Another exhibitor, Lo Kwok Chuan,
emerging market for licensing around properties which attracted 10,000 vis- Director General Manager of Golden
the world,” said Charles Riotto, itors from 72 countries and regions. Baby from the Chinese mainland, was
President of LIMA. “The demograph- Among the exhibitors was Simon equally impressed.
ics there are very strong, the size of Phillips, President of International & “The Hong Kong International Licens-
population, the growing middle class Worldwide Head of Animation, Wire- ing Show is the most reputed show of
and people’s interest and desire for less and Gaming, Marvel Entertain- its kind in Asia; it has not only fostered
branded merchandise are growing all ment. the development of the mainland’s li-
the time. Definitely, this is a tremen- “Licensing is a very diverse
dously lucrative market for everybody business; there are a lot of
who is looking to develop a worldwide different properties out
licensing program.” there and a lot of activi-
Converging international licensors, ties going on all the time,
licensees, agents and manufacturers so getting together to find
eager to ride on budding licensing op- out what is happening is
portunities in the region, the HKTDC a very important part for
Hong Kong International Licensing the industry’s development
Show has been instrumental in propel- and everybody’s future
ling the flourishing licensing business plans. The most exciting
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