TOTAL LICENSING
be at the show, and will be of- a landmark in-house commission for
fering licensing opportunities. CBeebies.
Additionally, announcements BBC Worldwide’s Children’s and Li-
for Scooby-Doo will detail how censing team will also be at Brand
the brand will go forth Licensing Europe to showcase its
into 2010. There portfolio of adult BBC brands.
will be a new The licensor will have on
emphasis on offer a multitude
seasonal events of licensing op-
and partnerships portunities for
with Warner world-famous
Home Video brands such as
and Warner Top Gear, Strictly
Bros. Inter- Come Dancing (known
active En- outside the UK as Dancing
tertainment for with the Stars) and Doctor
Scooby-Doo, one of Who. For 3rd & Bird, BBC
WBCP’s most consistent Worldwide appointed
licenses. Fisher-Price as the master
BBC Worldwide toy licensee. Through the
will be at Brand Li- deal, Fisher-Price has
censing Europe 2009 global rights (excluding
to introduce four new children’s Asia) to develop pre-school, infant and
properties – more than in its 11 toddler toys including electronic and
year history at the show. non-electronic plastic figurines, toys,
Neil Ross Russell, MD Children’s vehicles, playsets and feature and stan-
and Licensing for BBC World- dard plush. Fisher-Price’s product line
wide said of this year’s show: will debut in Spring/Summer 2010 in
“This is a big year for us – we the UK.
start development on new proj- BBC Worldwide has developed a
ects like Tronji and dirtgirlworld comprehensive licensing campaign
plus the hotly anticipated new
series of Doctor Who. We’re
also going to see the fruits of
our labour with retail launches
of 3rd & Bird! and Strictly Come
Dancing coming very soon, and
we’ll be actively reinvigorating
licensing on brands now in their
late infancy from In the Night
Garden to the ever-expanding
Top Gear.”
BBC Worldwide will be intro-
ducing ambitious plans for the
following properties at Brand
Licensing this year: Tronji, Rag-
doll’s landmark multi-platform
offering for pre-teens; dirtgirl-
world, an animation exploring
the natural world, challenging for In the Night Garden, produced by
3 – 7 year-olds to ‘get grubby’; Ragdoll Productions and created by
Wibbly Pig, an enchanting ani- Andrew Davenport, who with Anne
mated adaptation of the best- Wood created the Teletubbies. In the
selling books by Mick Inkpen; Night Garden has scored a number
BBC Worldwide will also be of programming and licensing awards
talking to select partners about since launch in the UK and is now
ZingZillas – a rocking new musi- rolling-out internationally.
cal show for pre-schoolers and New artwork will be launched at
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