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TOTAL LICENSING
Dedicated Licensing from DHX
DHX Media is launching a dedicated ing rights for the series excluding the deal with Ediciones Lea for Argentina,
licensing division to exploit content UK, which are represented by BBC Bolivia, Chile, Uruguay and Paraguay.
internationally from its three produc- Worldwide, and Australia, which are Animal Mechanicals is produced by
tion subsidiaries, Decode Entertain- represented by mememe productions. Halifax Film and commissioned by
Polly Beale, Director,
ment Inc., Halifaxfilm and Studio B The special effects-laden series Grand- CBC in Canada, where the series is
Marketing and Licensing
Productions. DHX Licensing will build pa In My Pocket, produced by Adastra one of the highest-rating preschool
on the global success of its television Creative, is a hit in the UK on BBC’s shows. The Disney Channels in the
brands to extend their reach into con- CBeebies and has already been com- UK and Asia; Radio-Canada, Discovery
sumer products, while DHX’s distribu- missioned for a second series. DHX Latin America, Romania’s HOP, EBS in
tion subsidiary Decode Enterprises has already signed up two major distri- Korea; Al-Jazeera Children Channel
will continue to handle international bution and licensing partners that are have all snapped up the series along
broadcast sales. with Prava I Prevodi,
DHX Media is
The division will be head- who acquired the title using content from
ed by Beth Stevenson, for Bosnia, Croatia, Ser-
its production
Executive Vice President, bia and Montenegro.
Production and Devel- Franny’s Feet is a com-
subsidiaries to
opment, Decode Enter- mission by Family Chan-
extend a reach
tainment, and managed nel, an Astral Media
by Polly Beel, Director, network, which airs the
into consumer
Marketing and Licensing, show on its Playhouse products, while
DHX Licensing. DHX Disney and Family chan-
handling
Licensing’s slate will in- nels. Further broadcast-
corporate well-loved ers include PBS KIDS,
international sales
properties, Franny’s Feet, Sprout and V-me in the
Animal Mechanicals, Bo US and channels in more
On the GO!, dirtgirlworld than 150 countries
and Kid vs Kat, as well as worldwide such as Five
third party content cur- in the UK, France 5, Dis-
rently represented by ney Channel Germany,
Decode Enterprises such Italy’s Rai, and TV2 Den-
as Grandpa In My Pocket. mark in Europe as well
New non-television con- as ABC Australia and
tent includes Beer Gog- Cartoon Network in
gles and Gaia Nathan. Japan, Korea and Taiwan,
DHX Media’s President and COO Ste- expected to build on the UK success and TV12 Singapore in Asia. Franny’s
ven DeNure comments: “The launch of the series. Warner Home Video UK Feet is supported by a licensing and
of DHX Licensing is a major part of has been appointed as DVD partner merchandising campaign worldwide.
our drive to manage and exploit kids’ for the show’s first season, and Brand- Kid vs Kat is an animated series pro-
brands across a number of revenue- zoo will now act as the live-action duced by Studio B Productions in as-
generating opportunities. Licensing comedy brand’s licensing agent. sociation with YTV Canada and Jetix
and merchandising as well as interac- Produced by Halifax Film, Bo on the Europe.
tive is a big part of this, it will build on GO! is also represented for licensing Created by Rob Boutilier and targeted
the significant international broadcast by Brandzoo in the UK where it airs to kids 6-11, Kid vs. Kat is about the
presence of our television brands, as on CITV, and France Televisions Dis- exaggerated conflict between a de-
well as allow us to expand into the tribution for France, where broadcast monically malevolent cat and the be-
development of merchandising-led is on France 5. The Sharpe Company leaguered ten-year-old boy to whom
properties.” represents worldwide licensing rights. it has taken a demented dislike. Kid vs
The DHX Licensing slate includes DHX has appointed IMC Licensing as Kat is airing on ABC in Australia, YTV
children’s series dirtgirlworld, an ABC, licensing agent for Argentina, Bolivia, in Canada, Jetix Europe and Disney
CBeebies and CBC-commissioned Paraguay, Uruguay, Brazil and Chile for XD in the US, the Disney Channels
show, which was created by Austra- its preschool property Bo On the GO! India and Japan, Cartoon Network in
lia’s mememe productions and is being IMC has already scored deals with Korea and Nickelodeon South East
produced in partnership with Decode FEG Entretenimientos for a live stage Asia. Jetix Europe holds merchandis-
Entertainment. DHX Licensing handles show in Argentina which is scheduled ing and licensing rights in Europe, the
worldwide merchandising and licens- for October this year, and a publishing Middle East, and Israel.
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