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TOTAL LICENSING
The retail and licensing arm of Al Jazeera Children’s Channel
For the first time in 2009, JCC Yard channels around the world. games and a number of game shows
– the retail and licensing arm of Al As for the remaining 40% of its output, including Ad-Darb (The Trail), Sahat Al
Jazeera Children’s Channel JCC will JCC distinctively selects its programs Founoun (You Can Do It) and Hind &
make its debut at Brand Licensing in from the international market. Hamza.
London, looking to expand its brands, The channel is free to view on satel- �hilst JCC TV is aimed at school-
and product reach, into Europe and lites such as Arabsat, Nilesat, Hotbird age children,
further afield. and Eurobird and distributed by a large the channel has
Al Jazeera Children’s Channel (JCC) is number of operators across Europe. also launched
a Pan-Arab edutainment channel ad- In the light of its aim of providing
dressing an audience between 7 and supplementary source of learning,
15 years old. �ith the mission of en-�ith the mission of en- discovery and creativity,
couraging learning and discovery, JCC JCC also offers a range of
is dedicated to create and provide multimedia and digital con-
quality programs that enlighten the tent through its interactive
child’s mind. website (jcctv.net). The
This goal is realized by carefully study- bilingual website offers
ing and producing relevant content more than 200 hours of
and ensuring that it resonates with the educational and enter-
needs of the target audience’s daily life, taining broadcast mate-
as well as their culture. rial, as well as the latest
Consequently, JCC produces its own multimedia tools that
debate shows allowing Arab tweens enable the members to
to express their opinion and com- upload their own con-
municate their thoughts, televised tent of images and videos and share Baraem in 2009, the first pre-school
thematic magazines covering different them with children around the world. Arabic television station for children
educational subjects such as science, In terms of programming, some of the between the ages of three and six.
technology and sports; as well as game more popular shows include weekly Baraem is funded by Qatar Founda-
shows that provide audience with gen- debate shows such as Nadhra Ala (A tion for Education, Science, and Com-
eral knowledge information and lots of Look Onto) and Kallemni (Your Say). munity Development, and managed by
fun. The channel also produces its own On the interactive side, programming Al Jazeera Children’s Channel.
animation and cartoon TV series, and includes �ahat Al Oloum (Oasis of The program strategy is carefully de-
contributes in co-productions along Sciences), Duniamedia (a multimedia signed to counterpart pre-schoolers
with other public mission children’s magazine), Tariq An-Najah (a novelty in their daily lives. A typical Baraem
weekly magazine program day starts with activity; the level of
designed to help children mental and physical actions increase
discover their potential) and mid-morning to fit the kids’ energy
�asla (Link), a weekly maga- boost; in the early afternoon, young
zine showcasing Arab chil- viewers are offered educational con-
dren who live outside their tent and the Channel’s rhythm slows
homeland. down as bed-time approaches.
Further programming in- Baraem broadcasts 17 hours each day
cludes Atfal Al Mahjar (Chil- and is free to view on Arabsat, Nilesat
dren of the Diaspora) and and Hotbird.
Al Rahhala (The Traveler) �ith such a varied output of pro-
which brings a mix of anima- gramming on both JCC TV and, more
tion and reality into journeys recently on Baraem, it was perhaps
around the globe. natural that JCC TV would venture
In addition, the channel has into consumer products. In 2007,
a Sports Corner dedicated through a new venture JCC Yard, they
to football news, scores and opened their first retail store with the
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