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Sports
TOTAL LICENSING
Cookie Jar lucha lubre agent
paul frank
Cookie Jar Entertainment will serve will also distribute the first English-
as the North American licensing language Lucha Libre AAA television
sports range
agent and programming distribu- series in the U.S.
Paul Frank Industries, in partner-
tor for Lucha Libre USA and Cookie Jar will initially target the
ship with Jerry Leigh has created
the Lucha Libre AAA league, growing Hispanic population as well as
a sportswear line available for
the longtime Mexican wres- Lucha Libre AAA’s existing fan base in
purchase at Macy’s department
tling sensation primed to the U.S. Cookie Jar will then tap into
stores, Paul Frank Stores, fashion
take on the North Ameri- the already successful North Ameri-
boutiques and other select U.S.
can consumer products and can wrestling market, reaching out to
retailers with plans for growth
television markets. fans of competitive professional wres-
throughout 2010 and beyond.
Building on Lucha Libre tling organizations. Lucha Libre AAA
The collection includes fashion-
AAA’s television success in Mexico products for all age groups are set to
forward tops and bottoms of all
and growing popularity in the U.S., hit shelves at major retail outlets in
fabrications including knits and
Cookie Jar will reach wrestling North America starting in 2010. Prod-
wovens, t-shirts and fleece hood-
fans of all ages with a host of ucts will include action figures, apparel,
ies as well as related separates,
consumer products available at books, back-to-school and novelty/
all featuring the colorful charac-
retail starting in 2010. Cookie Jar collectibles.
ters, patterns and graphics of Paul
tour of business for cycling
Frank Industries.
Paul Frank Industries will be an-
MODA International Marketing Brand relevance is also mounting from nouncing additional licensee re-
is the exclusive licensing agency for all over the globe recognizing the ben- lationships throughout 2009 and
Le Tour de France in North America, efits of cycling as a means of combat- beyond, as a result of new part-
UK and Brazil. ing obesity, environmental concerns, nership with licensing agency, Ga-
Michelle Alfandari, CEO of MODA In- and rising fuel costs. tor Group.
ternational Marketing said “We have MODA is currently in conversations
positioned Le Tour de France as the with bicycle and ac-
leader of the pack in “cycling brand- cessory companies
Federation
ing” by being the World’s Only Iconic with the anticipa-
Cycling Brand with 106 years of brand tion that there licensing
equity, unrivaled brand awareness, will be Tour de
AT Brands, a division of AT New
authority, trust, relevance and France branded
Media has announced that it has de-
credibility. “ bicycles, parts and
livered games and content licensees
Le Tour de France 2009 accessories in the mar-
for a wide range of sports federa-
has now finished its ket for the Fall 2010 season
tions, including The Professional Darts
96th season proving to be throughout North America, UK
Corporation (PDC) brand; for The
the most watched Tour in years. The and Europe.
Race of Champions, At New Media
Versus Network reported that its av- MODA has licensees signed on for
has found ‘fun’ game concept licens-
erage viewership in the US was up 83 headwear by Headsweats (US & Can-
ees; and the FIM Motocross World
percent over last year-with a jump of ada only), eyewear by SunTech Optics
Championship, which represents
138 percent in the demographic for (US and Canada only), socks by De-
dynamic off-road racing, and cohesive
males ages 17 to 49. Feet, books by Paintbox Press.
licensing packaging.
lazytown changing 4 life
sponsoring
The issue of video will see LazyTown
across nations
games on children’s interactive games
health in the UK launched for PC,
Chinese Brand Li Ning was founded
caused a storm of Nintendo Wii and
in 1990, and the brand portfolio
protest earlier in DS, Sony PlaySta-
includes Li-Ning, Aigle, Z-Do, Double
2009, part of which tion 3 and other
Happiness and Lotto.
led to the govern- console and hand-
Li-Ning now sponsors international
ment’s Change4Life held platforms, in
sports players and teams, currently
campaign. LazyTown what the company
including Shaquille O’Neal, Yelena
Entertainment has agreed the terms hopes will be amongst the first truly
Isinbayeva of pole vault Olympic gold
of a licensing agreement with Re- active games for pre-school chil-
medalist fame, the Spanish National
doubt, a division of Rebellion, which dren.
Basketball team and Chinese National
teams.
152
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