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TOTAL LICENSING
NEWS
PIB ON
CHARACTERS AT SMIFFY’S
NOTEBOOKS
Smiffy’s has a range of products due for Halloween.
launch, including well-known faces on Other soon-to-be-re-
Pip, the cat that features on a
costumes, and a new Baywatch Range. leased licensed products
range of greeting cards from
This includes a red bodysuit complete include Rubik’s Cube,
Henries-finalist Over the Moon, is
with jacket and float, and a men’s pad- Wombles, Woody Wood-
branching out to appear on a new
ded Baywatch lifeguard outfit. pecker, South Park, Gro-
set of notebooks.
A new Count Duckula costume will mit, Shaun the Sheep and
The range of Pip greetings cards
be released, as well as Batfink for Sesame Street.
is stocked already in over 500
outlets in the UK,
FIAT, POPEYE IN ECO CAMPAIGN
including Fen-
wicks and John
Iveco has secured a deal between
Lewis and is also
the Fiat Iveco Eco Van and Popeye,
available across
using slogans such as ‘brain and
Australia/NZ, Ja-
brawn’ to relay the message of the
pan, Canada and
campaign.
several European
Launched in June 2009 at a special
countries – with
event in the Olympic Stadium in Tu-
the cards selling par-
rin, the major part of the promotion
ticularly well in France.
is through dealers, trade shows, and There are seven UK apparel li-
Pip also features on Moonpig.com
will soon be aired on radio com- censees, and over and above these,
and despite only launching in May
mercials in Italy and France. Prod- licensees for gaming machines, en-
has since sold nearly 20,000 cards,
ucts such as Popeye Eco ties, pins tertainment plush and dress up have
with the most popular design of-
and caps are being distributed. been confirmed.
ten featuring in Moonpig’s top 20
weekly sales figures.
NEW PROPERTIES FROM PIXTREND
Over the Moon launched the new Pixtrend, based in Korea, is the dis-
notebooks at Autumn Fair 2009 tributor, licensor and co-producer
and the range is likely to lead the of properties including Janggeum’s
way for a range of licensing op- Dream, Adventure of Joomong, Z-
portunities for the brand. Kirsty Squad, Hello Boobooto, Kambu’s
Guthrie, from KJG Ltd, is on board Mystery and Ghost Messenger. Yoo-
as licensing agent and is looking to Hoo and Friends launched at Mipcom
develop a program across a vari- and deals with global environmental
ety of sectors. concerns and endangered wildlife is-
sues. It is currently airing on KBS in
Korea. Hello Boobooto is labeled as
TEAMWORKS
edutainment and features a small bean
DEVELOPMENTS
in a bean village. The show encourages
children to explore the world.
Italian agency Teamworks is de-
veloping programs for a number Preziosi will launch this October with been signed with Jaxo for a line of
of properties including Bella Sara, 15 sku’s planned. The line will roll out apparel accessories and swimwear
Withit, Nici, Bobbypin, Mashimaro into the rest of Europe by Spring 2010. set to launch in Spring 2010 and a
and JaJa. Giochi Preziosi is already planning ad- line of fashion bags and travelling
Bella Sara is the subject of a grow- ditional products for Summer bags by Coriex will also launched
ing program in Italy including and Christmas 2010. in Spring.
the launch of the Bella Sara September also saw the Nici, the well-known German gift
magazine in June, published launch of umbrellas and brand is now developing in Italy
by Giochi Preziosi Publish- rain products (boots with new stationery and back-to-
ing. and ponchos) by Per- school products launched by Seven.
In addition, the back- letti and a line of seven In addition, apparel and underwear
to-school line from titles of books, activities deals will be announced in the next
Auguri Preziosi began and colouring by Mon- two months.
retailing through in- dadori in bookshops Finally Jaja is performing well on
dependent retailers in and hypermarkets. Facebook and a consumer publica-
July and toys from Giochi Licenses have also tion is in the works.
55
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