NEWS
TOTAL LICENSING
CHARLIE CHAPLIN AT
DISNEY LAUNCH ALICE
BRAND LICENSING
FASHION LINES
For the first time, representatives of the compa-
Disney recently unveiled a first glimpse of how it will influence
ny set up by Charles Chaplin in the early 1970s to
fashion trends in 2010 with the announcement of a fashion-
merchandise his image will be directly present at
driven lifestyle program inspired by its upcoming feature Alice
Brand Licensing Europe. In the past the com-
In Wonderland. As part of the line, Disney Consumer Products
pany Bubbles Inc SA, has been represented
(DCP) announced renowned jewelry designer and Council of
at various fairs by different agents, but now
Fashion Designers of America winner, Tom Binns, as the first in a
Kate Guyonvarch and Claire Byrski are
cadre of top designers and brands soon to be revealed.
hoping to meet a large number of new peo-
In celebration of the forthcoming collection, DCP staged a tea
ple themselves, and begin to modernise the
party at the Magic Marketplace in Las Vegas where examples of
Chaplin merchandising strategy.
the initial lines, due to launch Spring next year, were unveiled.
Strangely, over the years, the totemic Lit-
“Disney fashion continues to be at the forefront of trends,”
tle Tramp figure has come to represent
said Pam Lifford, executive vice president, global fashion and
not only the ragged, mischievous, resilient
home, DCP. “Drawing inspiration from such creative works of
character from the films, but also Chaplin’s
art as Alice In Wonderland and collaborating with top designers
own humanism, humour and modernism, as
like Tom Binns keeps Disney and our characters relevant with
well as his professional talent, individualism,
tastemakers and serves up an aspirational halo effect with
and idiosyncracy - all attributes that today’s
consumers and Disney fans of all ages.”
entrepreneurs and decision makers want to
be known for.
Moreover, Kate and Claire believe that as he wore
many costumes in different films, there is a Chap-
lin for every situation – and for every trade. Kate
and Claire are sure that companies will recognise
the value of licensing such a phenomenon in these
modern times. “They will also be tempted by
the more emotional aspects of his character”,
they explained. “A tramp, a gentleman, a poet,
a dreamer, a lonely fellow, always hopeful of
romance and adventure. Charlie Chaplin’s
growling stomach, aching feet, and empty
pockets will never become outdated. ”
The new Tom Binns jewelry lines will feature two collections
influenced by key story characters including Alice, the Mad
NEW WINX DOLLS
Hatter, the Red Queen, the White queen and the White Rabbit.
The Tom Binns for Walt Disney Signature line will offer a limited
Rainbow and Simba have announced the launch of
edition collection of six jewelry pieces designed in Binns’ style.
the latest line of Winx Club Fashion Dolls this Sep-
This high-end collection’s price range starts at $100 going up
tember 2009 in Germany, which will be support-
to $500 and product will be available at department stores and
ed by a major TV campaign. In order to drive the
specialty boutiques. Both collections will make their retail debut
Christmas sales of the new Series 4 Dolls, Simba has
Spring 2010 in the US and international markets.
planned an extensive TV advertising campaign on the
“This timeless story of Lewis Caroll married with the wonderful
most target-relevant free TV stations: on Super RTL
world of Disney and Tim Burton’s interpretation offers so much
there will be 400 GRP over a period of five weeks,
philosophical fantasy and peculiar surreal imagination,” explained
between October 12 and November 22, and a mini-
award winning designer Tom Binns. “It opens up a labyrinth of
mum of 170 Simba commercials are destined for
doors for my particular way of seeing the world, allowing me
Nick in the Fall of 2009. The Fashion Dolls will be
to express my fashion experience with my interest in art and
distributed by Simba directly to key retail outlets in
cinema. Alice is the perfect story to release that creativity and I
Germany. Among the various collections presented
cannot imagine a better story to cultivate my relationship with
by Simba, the most important will be the Believix line
Disney.”
of Dolls, dedicated to the new magic transformation
Tim Burton’s Alice in Wonderland will be a 3D fantasy adventure
of the Winx fairies in the upcoming Season 4. The
starring Johnny Depp as the Mad Hatter and Mia Wasikowska as
launch of this new TV series will begin in November
Alice, who returns to the whimsical world she first encountered
2009 on Nick cross-supporting the launch of the
as a young girl, reuniting with her childhood friends: the White
Dolls inspired by the new TV series. The broadcast
Rabbit, Tweedledee and Tweedledum, the Dormouse and the
of the previous Winx Club seasons reached market
Mad Hatter. The all-star cast also includes Anne Hathaway,
shares of up to 26% (kids 3-13 years old) and is one
Helena Bonham Carter and Crispin Glover.
of Nick Germany’s top shows.
20
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