TOTAL LICENSING
‘Better than a Yellow Pad,’ which,
comments John Spotts, Senior
Vice-President of International
of Franklin Covey Products, “has
revolutionized plain legal pads by
organizing the pad into sections
that include date, subject, to do,
call and notes, along with punch
holes for inclusion in a Franklin
Planner. This is just one example
of a product innovation that im-
proves people’s lives and work.”
Spotts describes the brand as a
“lifestyle office” brand, combin-
ing highly functional products
that offer the world’s best plan-
ning system, along with fashion
that fits today’s consumer. Ac-
cording to Spotts, “our products
can and do change people’s lives
for the better, and this creates a
real emotional connection with
and loyalty to our brand and
Franklin Covey has two divisions and Asia, signing licensees to cover products.”
- the training side of the business, Australia and New Zealand, as well as Retailers and potential distribu-
and the product side, operated Central and Eastern Europe in recent tors or licensees have shown
by separate companies but highly months.The company considers high interest in the brand around
connected. itself the leader and innovator in the the world, with the next steps
Outside of North America, the time management and organizational being to move the company
training business has strong roots, products category. As an example, a forward into China, India, Middle
particularly in Europe and Asia, new product from the company is the East and South America.
with total international training
business under license equal-
ing $59 million last year. As an
example of the brand’s scope and
impact, Franklin Covey trains one
million people in the year world-
wide, with half a million of these
people being outside of the US.
Following on the success and
strong acceptance of Franklin
Covey principles offered in the
training courses, the product
side of the business has recently
embarked on a push into Europe
swap and play games.
low the quality and safety standards of
est and largest international art design
The Lego Group regards licensing
the company. Therefore partnerships
and licensing firms in the industry, the
as an opportunity to strength-
are established with companies who
company provides its customers with
en the Lego brand by offering
have a similar ethos.
a range of products and services in-
Lego fans the opportunity to
The Lego Group has licensed products
cluding licensing concept design and
experience the brand in
in a number of different categories,
facilitating cross marketing opportuni-
other ways than through
among others video games, apparel,
ties.
the core toys.
accessories, footwear and publishing.
For the first time in 2009, JCC Yard
It is of central impor-
Intercontinental Licensing has for
– the retail and licensing arm of Al
tance to the Lego Group
over 40 years been bringing designs
Jazeera Children’s Channel JCC
that licensed products fol-
to the marketplace. One of the old-
will make its debut at Brand Licens-
110
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188