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TOTAL LICENSING
modernise the Chaplin merchandising Ride the Rails was released by 2Enter-
strategy. tain in March and two further titles
The Royal Air Force is known will be released before the end of the
throughout the world for its heritage year with Action Stations out in Oc-
and tradition its inception in 1918. tober and a further title launching in
The RAF stand will provide a window November.
onto this world for licensees and re- Chuggington licensed product will
tailers and show the impact of the be available from spring 2010. Key
brand both in product development partners include RC2/Learning Curve tribution network across Europe with
and marketing. As forerunners of the which holds the master toy license, products in many high street retailers.
celebration of the 70th Anniversary while Parragon has been appointed as Properties showcasing at BLE include
of the Battle of Britain in 2010, there a long term publishing partner in all Hello Kitty, Me to Yu, SpongeBob, Bet-
will be re-enactors from the RAF Mu- English speaking territories (except ty Boop and iCarly.
seum in authentic WW2 fighter pilot the US and Canada) and in Germany, Classic Media will be showcasing its
uniforms, and artefacts showing some Scandinavia and Benelux. The first all-new properties - Tinga Tinga Tales
of the many highlights of the museum’s titles from Parragon were released in and Guess with Jess - in addition to
the UK in August. new licensing, promotional and re-
Ludorum will also present Dennis and tail programs for many of its popular
Gnasher at Brand Licensing 2009. brands.
The debut of Dennis and Gnasher at Tinga Tinga Tales brings to life the tra-
the show will follow the launch of the ditional art of storytelling, with tales
new animated television series – the about how all your favourite animals
first Dennis TV series for over 13 came to be. Based on the Tinga Tinga
years. Dennis and Gnasher launched art style of Tanzania, the vibrant show
on CBBC Channel on 7th September. is produced entirely on location in Ke-
Dennis and Gnasher publishing and nya by Tiger Aspect Productions, using
home entertainment titles will launch local artists, musicians and voice talent.
from 2010 and Ludorum is now seek- The series is set to air on CBeebies
ing UK and international partners to in the UK Q1 2010, followed by a US
join the Dennis and Gnasher licens- premiere on Playhouse Disney. Pen-
ing programme. Licensees will benefit guin Group is signed on as global mas-
from brand new assets including the ter publishing partner with further key
thousands of artefacts, documents and newly created Dennis and Gnasher partners soon to be announced.
photographs. style guide complete with new pack- Developed for 2-4 year olds, Guess
Licensees and retailers will also be aging. with Jess is an animated preschool se-
impressed by the high-speed action PMD is a supplier of licensed mobile/ ries set to air on CBeebies in the UK in
footage of the Red Arrows Aerobatic PC and gaming accessories and gad- Autumn 2009, with further broadcast
Display Team who perform their split- gets. PMD has secured a wide range of partners to be announced. Postman
second routines at air shows across major consumer brands and has a dis- Pat is delivering a high-action series,
the world and one of the famous
Diamond Nine Pilots will be pres-
ent on the stand to meet the public.
Visitors to the stand will be able to
take away a copy of the new RAF style
guide, and current licensees include
Haynes, Character Options, and Citi-
zen Watches, with new opportunities
being explored across a variety of op-
tions.
Ludorum returns to Brand Licens-
ing with pre-school property, Chug-
gington.
Ludorum will be seeking international
partners for Chuggington and with se-
cured broadcast in over 165 territo-
ries around the world, there are many
licensing opportunities available.
Chuggington’s first DVD release, Let’s
100
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