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TOTAL LICENSING
Brand Licensing Europe to refresh showcasing Tin Tin.
ranges and ensure the longevity of the Nickelodeon UK will be launching its
brand in the UK, and BBC Worldwide licensing programme for the 2010 the-
will be looking to add more interna- atrical release of The Last Airbender
tional partners to its ever-growing at Brand Licensing Europe 2009. Nick-
success story. elodeon will also showcase its stars
Teletubbies is still riding high with new including Nickelodeon and MTV prop-
products being continuously devel- erties: Dora the Explorer, iCarly, Won-
oped and added to the portfolio. BBC der Pets!, SpongeBob SquarePants, Go,
Worldwide holds global rights to the
Worldwide invites discussions to
Diego, Go!, H20 Just Add Water, South
Teletubbies, produced by Ragdoll Pro-
extend the success and popularity
Park and Ni Hao, Kai-Lan as well as
ductions, and has licensed consumer
of Strictly Come Dancing, known as
another new property soon to be an-
products since the “fab four’s” phe-
Dancing with the Stars internation-
nounced.
nomenally successful launch over a
ally, through licensing across platforms
Nickelodeon and Viacom Consumer
decade ago.
from publishing, events, promotions
Products will be presenting a new
BBC Worldwide recently renewed its
and merchandise.
licensing opportunity around Nick-
contract with Tomy as the master toy
In the UK, a range of licensed mer-
elodeon Movies and Paramount Pic-
licensee across Europe for the brand
chandise for Strictly Come Dancing
tures’ forthcoming theatrical release
and continues to roll out a popular
will target a broad consumer base and
of The Last Airbender at Brand Licens-
range of innovative products across
launch to time with the seventh series
ing. Directed by M. Night Shyamalan
categories. BBC Worldwide is cur-
of the show on BBC One this Autumn.
and based on Nickelodeon’s award-
rently looking to add new internation-
BBC Worldwide has previously an-
winning animated hit TV series Avatar:
al partners for the hit series.
nounced that the master gift license
The Last Airbender the film is set to
for Strictly Come Dancing has been
hit cinemas in July 2010. Spin Master
awarded to Zeon Ltd. Zeon will de-
Ltd. has just signed a major deal with
velop a range of backpacks, shoulder
Nickelodeon and Viacom Consumer
bags and vanity cases inspired by the
Products to be the master global toy
glitz and glamour of the show. The ex-
licensee.
tensive range of product planned also
The licensing deal between Spin Mas-
includes jewelry, purses and cosmetic
ter Ltd. and NVCP will produce a
bags, and accessories. In addition to
comprehensive line of products in-
the range of gifts, BBC Worldwide has
cluding: action figures; vehicles; play
awarded clothing licenses to Aykroyds
sets, and more, featuring favourite he-
and TDP Licensing to produce chil-
roes and villains and using innovative
dren’s and adult nightwear for Strictly
technology that will enable fans to live
Come Dancing. Children’s outerwear,
out their most memorable moments
including dance daywear, will be cre-
from this epic film.
ated by Cohen and Wilks.
It’s been another good year for Dora
Doctor Who and Top Gear will also
the as she approaches her tenth an-
be showcased, amid announcements
niversary. Nickelodeon’s Latina hero-
and news.
ine was nominated for the Best Pre-
Charlie and Lola, which is produced
Sony Pictures will be showcasing es-
School Licensed Property in this year’s
by Tiger Aspect Productions and dis-
tablished classic brands such as Ghost-
tributed by BBC Worldwide, is based
busters as well as upcoming
on the books by noted British author
2010 releases, including the
Lauren Child. The series features a
remake of The Karate
unique collage animation style which
Kid and an action-hero
captures the liveliness and tone of the
comedy, The Green
original books and is encapsulated in a
Hornet. Sony will also
range of licensed products.
present retail opportu-
A live entertainment show format has
nities for The Spectacular
been produced and after a successful
Spider-Man Animated Se-
run in the UK is now playing to audi-
ries as well as the return of
ences in Brazil. BBC Worldwide is at
the blockbuster franchise
Brand Licensing Europe to explore
phenomena, Spider-Man 4,
further opportunities with new part-
to release May 6, 2011 for
ners for the hit series.
global retail and promo-
At Brand Licensing Europe, BBC
tional initiatives, as well as
78
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