This page contains a Flash digital edition of a book.
TOTAL LICENSING
and Little Star Creations for head- feature new content from Lenny Hen-
phones and height charts. Avanquest ry. Developed using award-winning
will be producing a Big and Small li- Papervision3D technology, the site in-
censed interactive CD-ROM featuring vites children to enter the house and
spot the difference, jigsaws and word engage with animated versions of Big
searches. and Small.
HarperCollins has secured the world- Start Licensing has a focused port-
wide publishing rights for Big and Small folio of rights and will be focusing on
and the tie-in publishing programme showing products recently developed
will be inspired by the shows key char- uled to launch in Autumn 2009 with by licensees and presenting new art-
acteristics; humour, fun, songs, oppo- games following in February 2010. work associated with a number of the
sites, contrasts and perspectives. The The plush successfully debuted at The properties it represents. Start works
programme includes storybooks, sing- Entertainer store in Kingston in April closely with DC Thomson on its com-
a-long books, and colouring, activity 2009 at an exclusive preview which ic and magazine brands The Beano,
and sticker books and launched with also featured an appearance from the The Dandy, Commando, Jackie, Top-
a retail promotion in WHSmith in Au- character costume produced by Rain- per, Beezer and The Hotspur. New li-
gust 2009 ahead of the book launches bow Productions. The Big & Small censees include Wild & Wolf who have
in October 2009. ITV DVD released plush will be on display in the Prod- used classic artwork from The Beano
the second Big and Small DVD in Sep- uct Showcase area at Brand Licensing and The Dandy to create a gift range
tember 2009 and further licensees in- 2009 whilst the character costume which includes flasks, notebooks and
clude CYP for music downloads and looks forward to another big appear- ceramics. Other
CBeebies magazine. ance at the show. A strong PR and new develop-
Jumbo were secured as the major toy marketing campaign continues to sup- ments include
licensee in January 2009 and have pro- port Big and Small product launches, moneyboxes
duced a range of plush based on the consumer events and trade shows. from More For
characters from the hit pre-school The immersive 3D website for Big and Your Store, a range
show. Big and Small puzzles are sched- Small continues to expand and will of apparel from
90
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