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TOTAL LICENSING
from Rome and Barcelona, provid-
ing licensing opportunities across
many categories in this sector.
Also at BLE 2009, Tosh Licensing
will be showing an expanded Street
Speak property which combines
quirky, amusing and sometimes ris-
qué street names from the UK and
USA to deliver fun and irreverent
Janet Reger at BLE.
euphemisms for a range of con-
Lee Cooper, the authentic English den-
sumer products – from gifts, greet-
im lifestyle brand, announced in May
ing cards and stationery, to kitchen,
its partnership with The Beanstalk
home and barware.
Group to develop its international li-
Karen Duncan and Samantha Strin-
censing programme. Beanstalk’s initial
gle will be drawing Bang on the
focus will be assisting Lee Cooper in
Door characters for people to take
developing its apparel and denim life-
away between 2-3pm on the first
style business in Russia, Poland and the
day of the show on the Bang on the
Baltic States.
Door stand. Properties launching at
The Licensing Company (TLC)
BLE include Groovy chick fashion;
representations include BIC, Coca-
Guitar Star; and Make Me Famous.
Cola, Courvoisier, Headworx, Hearst
Showcasing will be FABric Animals
Magazines, Jane Packer, Jeep, Jelly Belly,
and Football Crazy.
Jim Beam, Melissa Odabash, National
Toei Animation will be showcas-
Magazine Company, National Trust,
ing Marie & Gali this year - bringing
Puffa, Reckitt Benckiser, Sauza & Um-
an interest in science to children.
bro
In addition, they will highlight My
TLC will also be making announce-
Three Daughters - which focuses
ments on the launch of something
on the comedies of family life and
new at the show.
and Master Hamsters - where ham-
Big and Small began airing on
sters pass the Master exam and can
CBeebies from October 2008 and is
speak every human language.
a co-production between Kindle En-
The Beanstalk Group builds
tertainment and the 3J’s Productions
strategic licensing programmes
for BBC, produced in association with
Treehouse TV and Studio 100. Featur-
ing the voices of Lenny Henry as Big
and Small, and Imelda Staunton as their
friends, Ruby and Twiba, the show aims
to open children’s minds to a variety
of outlooks on the world. Each story
revolves around the comedy of Big
and Small’s contrasting approaches to
life, and so encourages young children
to appreciate that people have many
different ideas and opinions.
Kindle Entertainment continue to
work closely with Start Licensing
in rolling out a strong licensing pro-
gramme across all major categories
through 2009 and beyond. The long
internationally for brands includ-
term strategy continues to focus on
ing Lee Cooper, Vespa, Land Jaguar,
key aspects of the show, including mu-
Land Rover, Harley-Davidson, Ford,
sic and the concept of perspective,
Stanley, Samsonite, Jack Daniel’s,
through the development of combina-
Paris Hilton, Janet Reger, Pampers
tions of complementary big and small
and Max Factor. The company will
items. The most recent licensees se-
be showcasing Lee Cooper; Pam-
cured include Fashion UK for apparel,
pers; Land Rover; Jack Daniel’s; and
Zak Designs for lunch and drinkware
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