This page contains a Flash digital edition of a book.
TOTAL LICENSING
gourmet dinner and humour inter- enter product ranges that had been
jected through the evening by com- launched into the UK and the final
pere and comedian Jason Manford. decisions lay in the hands of a judging
A highlight of the early part of the panel comprising retail buyers from
night was the successful attempt to across the retail spectrum. In fact this
break a Guinness World Record. The year’s judges included buyers from
audience, together with comperes, WH Smith, House of Fraser, Sains-
waiters and staff donned red noses, bury’s, M&S, Mothercare, Play.com,
provided for everybody by Smiffy’s, Amazon and Tesco.
had to don a red nose for five minutes The retail awards were arrived at
and, when the counting was complete, through canvassing thousands of man-
it was announced as an official World ufacturers asking for votes for three
Record with 970 people keeping their retailers that had excelled in their de-
foam noses on for the required time. livery of licensed merchandise.
(In fact, as the evening progressed and The finalists in the property award
the wine flowed, it was amazing how categories were arrived at through
many people seemed to last the whole extensive nomination processes in-
night wearing their red noses!) volving licensees and retailers.
The event also raises much needed Over and above the award catego-
funds for the industry’s charity - The ries, a special Honorary Achievement
Light Fund. Every penny from a major Award was given to somebody who
raffle, as well as money raised from has contributed greatly to any aspect
the sale of products entered into the of the licensing industry. This year’s re-
awards goes to the Light Fund which ceipient was Trevor Jones from Danilo,
helps to support specific projects a hugely popular choice who received
orientated towards children, women a standing ovation made his way to
and men. Last year, in fact, The Light the podium to accept the coveted
Fund raised an astonishing £110,000 award.
which was used for a variety of wor- The winners of the product, property
thy causes including Guide Dogs for and retail awards spanned the whole tenacious licensors and committed
the Blind, The Orchid Cancer Appeal, gamut - from the world of entertain- suppliers. Testament to the strength
The Children’s Trust, Teenage Cancer ment, brands and sports. It was a night of this industry this awards event has
Above: Jason Manford
Hospital Trust, Kidscape, MSRC (Mul- of double celebrations for Ben 10, grown every year since we launched
holding the certificate
tiple Sclerosis) and the Douglas Bader (winning both ‘Best Schoolers/Teen or it four years ago and has become one
for the world record
Foundation. Tween Licensed Property’ while MV of the best awards events of any kind
of most people where
And so to the awards themselves. Sports & Leisure won the ‘Best Toys in the UK. It has grown because of the
wearing red noses for 5
These, as in previous years, were split or Games Range’ award for its Ben 10 industry’s involvement. Retailers have
minutes
out into three key categories – prod- Wheeled Toys Range). Peppa Pig also become increasingly receptive to par-
uct, retailing and property. achieved a double whammy (winning ticipating in the judging panel, licen-
Left: Jakki Brown, Direc-
In terms of products, 4500 different the ‘Best Pre-School Property’ award sees and licensors have become more
tor of Licensing Source
products were entered by licensees while Penguin Books’ Peppa Pig Book enthusiastic about entering – and the
Book and co-organiser
and licensors who were invited to Range won the ‘Best Written, Listen- inventiveness and generosity shown
of The Licensing Awards
ing or Learning Range’). On the retail by those who have added the extra
with Jason Manford
front, Next won the ‘Best Overall Re- touches - from the bespoke anima-
tailer of Licensed Products’ awards as tions to the goody bag goodies – have
well as ‘Best Kids Retailer of Licensed seen The Licensing Awards grow into
Products’. Jamie Oliver was feted as something extraordinary.”
the Best Celebrity Brand, England Following the award presentations,
Rugby the Best Sports Property and guests were invited to a Sony Play-
the V&A as the Best Brand. station bar, casino and entertainment
All in all, the event was voted a unani- area whilst the dining room was trans-
mous success and thoroughly enjoyed formed into a disco where the great
by everybody that attended. and good danced for the rest of the
As Ian Hyder, one of the Directors of night, and into the small hours.
organisers Licensing Source Book ex- It was, without doubt, a triumph and
plained, “The Licensing Awards brings an event that others who organise
together an incredible industry – fan- awards events could learn a great deal
tastic retailers, innovative licensees, from!
117
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188
Produced with Yudu - www.yudu.com