TOTAL LICENSING
STATIONERY IS KING
IN BRAZIL
In Brazil, stationery supplies Brazil has become a showcase
set trends in the licensing for other sectors. The reasons
market. for this include the excellence
The stationery segment is of product quality. If a particular
one of the most important brand turns out to be a smash
in terms of the licensing hit in the school supplies
business in Brazil, following market, businessmen from
on from the apparel industry. other segments, including
which leads the way in the retailing, will look seriously at
By Marici Ferreira, country the brand.
Editor, Licensing Brasil.
Unfortunately there is no PaperBrasil Escolar – Products,
Tel: 55 11 5092 5588
available specific data about Services and Technology-
marici@
this sector of the licensing International Fair for Offices,
palavraeditorearte.com.br
market in Brazil, however Stationery Stores and Schools,
the special back-to-school took place in Brazil between
lines supply chain has a broad September 1
st
to September
mix of licenses on product 4
th
.
lines such as notebooks, This event is considered a
files, memo books, pens, reference in terms of product
pencils, folders and school launches as well as retail supply
bags. Shop windows and for the stationery marketplace
retail shelves, as well as in Latin America. The event
TV commercials and
Stationery is the
provided the Brazilian
special sales, are marketplace with a way of finding
also good indicators second most and developing new trends and, as
of the importance
of licensing in this
important
a consequence, new and profitable
opportunities.
sector.
licensing sector
In terms of supplies For any further information:
for children and in Brazil www.palavraeditoraearte.com.br
teenagers, licensing
has become a real
- after
must. Notebooks
apparel.
which have plain
covers, no characters,
no logos and no that enable them
printed patterns to offer a very
are pretty much diversified range of
impossible to find items so that each
on the shelves of of them can supply
stationery stores, the consumer with
hypermarkets or their own specialty.
even small shops. The reason for this
Consumers can is that the same child
easily buy a complete who is eager to buy
“back-to-school-line” a Barbie notebook
featuring the same will certainly want
property. to buy Barbie pens
Manufacturers of and other Barbie
different product lines, products.
create partnerships The paper market in
178
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188