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TOTAL LICENSING
STATIONERY IS KING
IN BRAZIL
In Brazil, stationery supplies Brazil has become a showcase
set trends in the licensing for other sectors. The reasons
market. for this include the excellence
The stationery segment is of product quality. If a particular
one of the most important brand turns out to be a smash
in terms of the licensing hit in the school supplies
business in Brazil, following market, businessmen from
on from the apparel industry. other segments, including
which leads the way in the retailing, will look seriously at
By Marici Ferreira, country the brand.
Editor, Licensing Brasil.
Unfortunately there is no PaperBrasil Escolar – Products,
Tel: 55 11 5092 5588
available specific data about Services and Technology-
marici@
this sector of the licensing International Fair for Offices,
palavraeditorearte.com.br
market in Brazil, however Stationery Stores and Schools,
the special back-to-school took place in Brazil between
lines supply chain has a broad September 1
st
to September
mix of licenses on product 4
th
.
lines such as notebooks, This event is considered a
files, memo books, pens, reference in terms of product
pencils, folders and school launches as well as retail supply
bags. Shop windows and for the stationery marketplace
retail shelves, as well as in Latin America. The event
TV commercials and
Stationery is the
provided the Brazilian
special sales, are marketplace with a way of finding
also good indicators second most and developing new trends and, as
of the importance
of licensing in this
important
a consequence, new and profitable
opportunities.
sector.
licensing sector
In terms of supplies For any further information:
for children and in Brazil www.palavraeditoraearte.com.br
teenagers, licensing
has become a real
- after
must. Notebooks
apparel.
which have plain
covers, no characters,
no logos and no that enable them
printed patterns to offer a very
are pretty much diversified range of
impossible to find items so that each
on the shelves of of them can supply
stationery stores, the consumer with
hypermarkets or their own specialty.
even small shops. The reason for this
Consumers can is that the same child
easily buy a complete who is eager to buy
“back-to-school-line” a Barbie notebook
featuring the same will certainly want
property. to buy Barbie pens
Manufacturers of and other Barbie
different product lines, products.
create partnerships The paper market in
178
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