This page contains a Flash digital edition of a book.
TOTAL LICENSING
Rainbow pops to the top of BLE
with brand new Poppixie
Rainbow is very proud to present PopPixie, its brand new In November 2009, following
property for 5-12 year olds. the launch of the dolls,
PopPixie, 52 x 13 minutes episodes of non-stop comedy Namco Bandai will launch
and adventure, is geared towards 5-12 year olds, the new Believix Winx
families and teens. In Pixieville, glamorous Pixies, their Nintendo DS in Europe,
animal sidekicks, curmudgeonly gnomes, and edgy the UK, Asia, Australia, and
elves are highly collectible characters which provide New Zealand.
exciting licensing opportunities in all genres, and are In addition to being a top
suitable for all targets including teens! toy property and a strong
PopPixie’s perfect mix of humor and positive, fashion broad, Winx is also successful in
feel-good themes, will inspire food promotions. In 2010 Ferrero will launch Easter Eggs
and empower girls, increase in Italy, France, Greece, and Portugal, and Kinder Eggs in
self-esteem and provide France, Portugal, Spain and – for the first time – in Russia,
positive role models. where the brand is a real phenomenon. Also in 2010
Algida (Unilever) will create a special promotion with Winx
Ice cream in Italy and Greece.
Winx Club 4, further supported by an MMO Game, Panini
sticker albums, DVDs, and a well established worldwide fan
base, will surely help Winx Club maintain its status as the most
successful 5-12 year old girl’s property of all time!
The Pixies already have a solid fan base and proven track
record: in Italy they were the No.1 toy brand in 2007 and
Ferrero sold 6 million Pixie Kinder eggs!
Bandai have already signed on as Master
Toy Licensee and are developing an
extensive line of products to be launched
with the new Series (action figurines, plush,
Sold to over 30 major territories with solid ratings (33%
play sets, vending machine etc.)
in Germany in the 6-13 target and 44% in the Netherlands
Building on PopPixie’s lavish and intricately designs,
amongst 6-12 year olds), Huntik has the TV support
Rainbow has developed a well rounded publishing plan
necessary to guarantee successful licensing results. On the
including serial book collections, activity books, character
heels of the first series success, a second will be delivered
books, and gift books.
in Spring 2010, for a total of 52 episodes.
PopPixie is sure to conquer the hearts and imagination of
With its highly collectible and
children around the world!
enthralling characters, Huntik
has already enjoyed huge
sales in Italy of back to school,
Upper Deck trading
cards, Panini sticker
albums, magazines
and almost one million
www.winxclub.com
3-D figurines.
New Season 4
The trendiest fairies on earth are back in a Brand New
This fall Huntik’s strategic
Winx Club Series 4! New adventures, characters, pets,
licensing products will make
transformations, and fashionable style guides provide
a large impact thanks to a
exciting and innovative new licensing opportunities.
huge ad TV campaigns for
Already sold in 150 countries, the European launch
the Upper Deck toy line
this October will be coordinated with the new Series 4
and Panini’s 3D Figurines
Fashion Dolls. In Italy, one million new Dolls have already
launching throughout
been distributed; in the rest of Europe leading local Toy
Europe.
companies will distribute millions more as of September.
The hottest collections this Fall will be Believix, Love and
Huntik is a set to be a long term classic brand with unique
Pets, and Winx in Concert, all supported by massive TV
status in the 6-12 year old target.
campaigns in each country.
34
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188
Produced with Yudu - www.yudu.com