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NEWS
TOTAL LICENSING
DISNEY ENGLISH CELEBRATES BACK TO SCHOOL WITH
NEW MILESTONES
main focus has always been returning
the joy of learning to the classroom.
Only Disney has the ability to leverage
our rich stories to make English lan-
guage learning fun and accessible for
children. We aim to inspire children
to speak with the world.”
The Disney English program has been
tailor-made for Chinese children and
has been endorsed and recognized by
a team of world-class experts includ-
ing: Dr. Jun Liu, the former President of
TESOL and current Head of the English
Department at the University of Ari-
zona and Dr. Renee Cherow-O’leary,
Professor, English Education, Teachers
College, Columbia University.
In addition, the independent board of
advisors comprises of local and inter-
national experts in the field of English
language and childhood development,
Disney English celebrates Back to rooms in 50 countries, the Centers
academics and scholars with expertise
School with new milestones. will see the first group of graduates in
in the fields of English language train-
Disney English, the English Language September complete the first year of
ing methodology, teacher training, ELT
learning offering from The Walt Dis- tuition.
materials development, as well as re-
ney Company celebrated the start of The latest licensing deal with FLTRP
nowned writers and Grammy Award-
Back To School with the opening of marks for the first time an agreement
nominated recording artists. The advi-
the fourth learning center in Shanghai between Disney and a leading local
sory board ensures that the programs
and announcing a new licensing deal academic and educational publishing
utilize the best practice training meth-
with Foreign Language Teaching and house. FLTRP have over 30 years ex-
ods and have developed a rich and
Research Press (FLTRP) in China. perience in publishing language learn-
inspiring curriculum that is culturally
Since opening its doors in 2008, the ing books in China. The new deal will
appropriate for children in China.
Disney English offering comprises of mean that Disney English language
state-of-the art learning centers, a learning bilingual books
vast library of learning materials, and designed for home-
a curriculum developed in unison with learning will be on-shelf
a prestigious international and local by January 2010, and be
advisory board. The centers cater to available at approximately
children aged two to ten and with four 2,500 Xinhua Bookstores
centers now open in Shanghai, there nationwide.
are plans for more in the city later this “We are immensely proud
year. of the achievements since
The children’s English language learn- opening our first center in
ing market in China currently repre- Shanghai in 2008. The new
sents USD$2.1 billion in consumer licensing deal with FLTRP
spending alone, excluding additional along with the opening of
public/government spending. This land- new centers in Shanghai
scape allows Disney, with its depth and leaves us well positioned
breadth of experience and resources, to enter other tier 1
to fill an important niche in supple- Chinese cities in the new
mentary learning. year,” says Andrew Suger-
No one speaks the language of children man, Senior Vice Presi-
better than Disney. With a proven 30- dent & General Manager,
year track record of English learning English Language Learning,
and language learning and educational The Walt Disney Compa-
products found in over 100,000 class- ny. “At Disney English, our
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