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TOTAL LICENSING
censing industry, but also helped over- ternational flavour of Fair
Mosou Shigotohaya Ltd.(Mosshi for short) was founded
seas brands to make inroads into the will as well be epitomized
late 2008 and will exhibit at the Hong Kong Licensing
mainland. And of course, our company by the presence of pavil-
Show for the first time. Through extensive market
has as well benefited a lot from this ions staged by different research, Mosshi discovered that most of the characters
event,” assured Lo. countries and regions,
in the market are animals, aliens or humans. This raised
The Hong Kong International Licensing including the Chinese
a question: Why are most of the characters from the
Show in 2010 is bound to be another mainland Pavilion, Korean
good or bright side? Why are there’s no
bustling marketplace which everyone Pavilion, Taiwan Pavilion,
dark side, horrifying creatures in the
market? Sas a result, Mosshi have
looks up to. To feature exhibitors hail- Thailand Pavilion, and the
restyled horror characters giving
The Long Wise Group began licens-
UK Pavilion.
them a new, appealing
ing branded products more than
Another much-anticipated
look. In November
ten years ago and has success-
component of the Show is
2008, the first
fully expanded its product range the HKTDC Hong Kong two characters –
to include apparel, bags, shoes,
International Licensing Edwin the Vampire
timepieces, eyewear, home acces-
Conference which keeps
and Melissa the
sories and fashion accessories, etc.
both exhibitors and visi-
Witch were born.
Nowadays, the Group owns exclu-
tors abreast of the latest
Aimed at the
sive manufacturing and distribu- 12 to 29
tion licensing rights in Hong Kong,
market and product
year market,
China, other Asian countries and
trends. In the 2010 event,
Edwin and
the Middle East for a number of
heavy-weight experts are
Melissa already
European brand including Fiorucci
invited again to present
have their own web site
(Italy), Van Gogh (Holland), MC a series of market intel- (mosshi.com) and the company
Marie Claire (France) and Morgan
ligence forums and licens- is now looking for business partners to take
(France).
ing workshops featuring
the properties into comics and animation, in addition
Beginning in 2004, the Group ex-
licensing business oppor-
to enhancing the website with further content.
tended their business into franchising and a number of franchised stores
tunities in the mainland,
have been established.
As the only licensing awards in
the latest trends in sports licensing,
In 2009, the group launched a new franchise program based on a
Asia, the 6
th
Premier Asian Licensing
chic multi- brand store. European branded products including bags, gifts,
character licensing, brand extension,
Awards will again pay tribute to the
fashion accessories, school accessories and stationery aimed at young
and intellectual property rights pro-
outstanding achievements of licens-
people are promoted through these stores to the Asian market.
tection.
ing companies on the development,
launch and promotion of
Dream Digital Designing Co., Ltd. was founded in
licensed properties in the
ing from different parts of the globe, 1998, and specializes in creating cartoon characters,
Asian markets, as well giv-
the event will showcase over 350 hot
animation and licensing programs.
ing valuable clues on what
properties evolving around art and de-
Their Kitten-Dream series was created by a former
concepts and strategies
sign, characters, collegiate, entertain-
chief designer of Nintendo - Toyoshi Asami - and
comprises a family of cute cartoon characters. The
have implemented suc-
ment, fashion and lifestyle, sports, and
target audience for these characters is mainly children
cessfully in the region.
more. Displaying worldwide brands/
and young ladies.
It is encouraging to see
properties including Warner Bros,
On the licensing side, the company is involved in positive signs showing the
Dreamworks, Marvel (Click), Jaguar,
brand promotion through different media – television world economy is back on
Harley Davidson(Beanstalk), Trans- channels across China, newspapers and maga-
track. While these hopeful
former (Medialink), Forever Friends, zines. Currently they are working with around thirty
trends are building mo-
Jeep, WWE (Interasia), Wiley, Smiley,
children’s newspapers and magazines in China.
mentum, don’t miss out
Barbie (Brandelite), HIT, Manchester
The animated Kitten Dream and the Kitten Dream
the ample business op-
United Football (PPW) etc.
Children’s Variety Show will be launched on television
across different channels in China.
portunities abound at the
A number of thematic pavilions will
Since they began licensing in 2008, the company has
Hong Kong International
be under the spotlight, encompassing
signed fifteen licenses for Kitten Dream.
Licensing Show 2010. Visit
the Lifestyle Pavilion to highlight the
us to expand your busi-
hippest fashion brands, consumers’
ness network, spot your
favourite sports brands, and ready-to-
potential partners, sample
license lifestyle properties. The Digital
the newest product for
Entertainment Pavilion will introduce
your licensing program,
up-and-coming creative digital enter-
and be part of the spar-
tainment properties, while the Hong
kling licensing business in
Kong Character Hall will display the
Asia.
most popular home-grown characters
Join now! Visit www.hk-
and figurines which have huge cross-
tdc.com/hklicensingshow for
over and licensing potentials. The in-The in-
more information.
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