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NEWS
TOTAL LICENSING
NEW APPAREL LICENSE FOR BULLDOG’S GOGOS
Joy Tashjian Marketing Group has recently finalized territory and the property has a huge presence across the
a licensing deal with apparel company, Mad independent sector.
Dog Concepts, for Gogo’s Crazy Bones, a Gogo’s Crazy Bones are released in series of 80 collectible
Bulldog Licensing Limited property owned figures, each available in five colors with an additional five
by Magic Box International and PPI World- Most Wanted figures which are rarer than the rest of the
wide Group. range.
Mad Dog Concepts will create boys/girls Ten of the characters also appear in special-edition colors
sleepwear, socks and leggings. The product is sold in blister-packs through the toy aisle. Kids around the
slated to premiere in retail outlets during the world use these figures to play a number of games rang-
first quarter of 2010. ing from Scoring where the player throws their Gogo’s in
Already the number one collectible toy in the air and scores points depending on how their figure
the UK, Spain and Germany, Gogo’s have had lands to far more complicated games including Gogo’s Bat-
a hugely successful launch in Australia and the tle tournaments.
Nordics prior to their debut in the US. Bull- Youtube has a number of videos generated by fans of the
dog has already secured one of the strong- product in which they share tips and techniques and also
est licensing programs in the UK market and share information about their favorites among the 80 char-
this is supported by all leading retailers in the acters.
TARGET SIGN DEAL FOR BRIT CHICKS IN ASIA
Target Entertainment Group has launch where girls can
signed a three year deal with licensing make friends, chat and
company Empire International Mer- share adventures in a
chandising Corp to act as the agent safe, friendly and glam-
for Brit Chicks in Asia (excluding Ko- orous online world. The
rea and Japan). Brit Chicks will guide
Headquartered in Manila in the Philip- new members through
pines, Empire will represent the girl’s every step of the Brit-
fashion/lifestyle brand in Thailand, In- chicks.com experience,
donesia, Malaysia, Singapore, Vietnam, which will be loaded with
Hong Kong, Taiwan and China. fashion and music.
Empire will be prioritising the follow- Commenting on the
ing key categories in year one: apparel brand, Helen Howells,
and accessories, stationery and paper Global Brand Director
goods, footwear, bags, gifts and novel- at Target Entertainment
ties, publishing, wireless/digital down- Group said, “We are de-
loads. lighted to announce the
“We are more than excited and truly
Targeted at girls aged seven years and first of our international partners and
gearing up collectively to strengthen
over, Brit Chicks is an aspirational look forward to working with Hubert
the brand equity of Brit Chicks in our
brand which centres around Eva, Mica and his colleagues to build Brit Chicks
Asian territories. We believe in the
and Honey, a girl pop group sensa- into a truly aspirational brand for
brand’s potential and I am positive we
tion. young girls.”
will achieve this common objective”.
In October 2009 the Brit Chicks vir- Hubert Co, President of Empire Inter-
Brit Chicks is owned by UK-based
tual world www.britchicks.com will national Merchandising Corp added,
product developer and licensor Brand
Champions Ltd.
TELEVISA TO REPRESENT STAR WARS IN MEXICO
Televisa Consumer Products have recently been appointed by George Lucas to handle Star Wars
licensing in Mexico. Commenting on the announcement, Maca Rotter Alday, Executive Director
of TCP said, “Considered one of the most important brands of the last 30 years, Star Wars
has turned into an indisputable classic with great success in the market, and now part of the
portfolio that Televisa Consumer Products represents.” In addition Maca Rotter added, “To
represent a studio such as Lucasfilm is a great honor, and it consolidates the position of Tele-
visa Consumer Products and the path of successes that it has taken over the last six years”
Televisa Consumer Products was created in 2003 with the aim of exploiting the potential
of all the Televisa Group productions. Today, Televisa has a portfolio of brands including,
Rebelde, El Chavo, Atrévete a Soñar, Patito Feo, Hablando Sola, AAA, Nickelodeon, Bakugan,
Pitufos and Pocoyo.
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