TOTAL LICENSING
show, Mondo will be looking to sign and a cast of loveable
up prospective licensees across nu- characters Hari helps
merous categories. equip children with
Play Entertainment and Mondo TV the skills required to
have announced that roll out strategy avoid accidents and
for Angel’s Friends, featuring a Spin injury. Accompanied
Master toy range and over 50 deals by a National Schools
across a variety of product categories, Outreach Programme
will start with a multi-territory deal and enjoying joint ini-
with Giochi Preziosi for the pan-Euro- tiatives with charities
pean rights, for toys and stickers, and Hari Books is gaining
Edibas has European rights for cards. brand awareness in
Other licensed products concluded the UK. Alongside the
for Italy are chocolate and Easter Hari Books the com-
eggs from Nestle, snacks, magazines pany will showcase
with gadgets and back-to-school safety products for
from Giochi Preziosi, bedroom and the home, clothing,
hair accessories from Gala, umbrellas, character merchan-
ponchos and rain boots from Perletti, dise and plush.
accessories from Apunis and puzzles, For Mattel, Barbie has had a success-
exclusive rights to develop and dis-
arts and crafts from Clementoni. ful 2009 repositioning programme.
tribute games and applications for iP-
HandE Media Group is a UK based Mattel Consumer Products demon-
hones; it was announced by Fitz Roy
multi media and publishing house with strates further developments within
Media CEO, Hamp Hampton.
offices in Europe. the adult licensing category, which
As part of the four-year agreement,
Wizbit, owned by HMG was created has already seen good sell-through
Axis plans to release the first games
by Paul Daniels for an 80’s TV show. and unprecedented interest from all
this fall with the November 2009 de-
Wizbit, together with other char-
but of Heathcliff and Funny Face appli-
acters from Puzzleopolis have been
cations for the iPhone and iPod Touch.
newly animated, for TV, books and
Both games will be available for down-
merchandise.
load through iTunes.
Wizbit the character, the brand, and
With a library of over 5000 super
Wooly, Wizbit’s best rabbit friend, will
heroes and villains built over seventy
be exhibited at the show,
years of comic book publishing, Mar-
alongside Professor Doom
vel Entertainment, Inc. is one of
and The Gatekeeper.
the world’s most prominent character-
Paul Daniels, will be enter-
based entertainment companies and
taining visitors to the Show
comes to Brand Licensing hot on the
with magic and Wizbit char-
heels of the news that it is to be sold
acters will be at the stand.
to Disney. Marvel utilizes its character
MGL/Vision is an art licen-
franchises in licensing, entertainment
sor offering a variety of il-
(via Marvel Studios) and publishing (via
lustrative styles and themed
Marvel Comics), with emphasis on fea-
imagery for use on licensed
ture films, television, DVD, consumer
products, with over 6000 im-
products, video games, action figures,
ages in the collection. Vision retail sectors. Fisher-Price announces
role playing toys and promotions.
is a contemporary division exciting extensions to its popular
This year will see Hip Designs pres-
representing some fashion Babygear and Nursery portfolios with
ent Animal Soup and its range of new
illustrators. the launch of co-branded car seat and
products, Bad Alice with a brand new
MGL will be showcasing travel cot ranges, alongside a strong
style guide, and the company will also
recent new artist signings: retail-customisation programme. The
launch Hugmeez.
SHU from Japan and Ciro outdoor category will enjoy new
There is a Hugmeez for every occa-
Marchetti from the USA. Other prop- product launches and a European roll-
sion and season, and the creatures
erties showcasing will be Greg Cud- out. Further news and initiatives can
also have a collectible element, with
diford; Reilly; and Lisa Jane. be found at the stand.
limited-edition Hugmeez to celebrate
Hari was formed in 2007 to publish Fitz Roy Media has awarded world-
specific events and situations
the first fully comprehensive and to- wide gaming rights for Heathcliff and
Manchester United Merchandis-
tally dedicated Child Safety Aware- Funny Face to San Diego-based Axis
ing Limited, FC Barcelona and Ju-
ness Book Series. Using soft storylines Apps in an agreement that gives Axis
ventus are wholly owned subsidiaries
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