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Sports
TOTAL LICENSING
Performance Brands Playing a Role in Sports
Performance Brands is a licensing
Burt Brothers are producing under-
agency that plays a role in sports
wear and socks for men, women and
licensing, representing a number
children.
of well known brands including
Lonsdale is a classic British brand that
Slazenger, Dunlop, Gola, Lonsdale and
has a long association with the world
Everlast.
of boxing and is now established as a
Performance Brands is now in the
High Street brand, with a range of ap-
process of expanding Slazenger’s
parel licenses in place as well as sport
brand range across a variety of sec- grances, watches, bags and bikes next
equipment, bags, footwear, headwear
tors and markets, with programmes in line.
and watches. Performance Brands
presently being developed in every Gola, Lonsdale and Everlast are all
is now looking to extend the brand
major European country for apparel, brands more associated with particu-
across a range of sectors – including
footwear and accessories. lar sports – in Gola’s case it’s football,
fragrances, eyewear, bags, watches and
New categories currently under but Performance Brands is making
bikes.
development are fragrances, eyewear, sure that the Gola logo adorns far
Everlast is another boxing brand and
bags, watches and bikes. more than just sports footwear and
currently lends its name to boxing
Dunlop has a reach over a number has established Gola licenses across
and fitness equipment but Perfor-
of different sports, and Performance apparel, watches, socks and under-
mance Brands has been brought on
Brands is already working on extend- wear, as well as back to school bags.
board to explore the brand’s poten-
ing it across accessories, footwear Recent deals include Vadobag BV for
tial across a variety of new categories.
and apparel – with eyewear, fra- a range of stationery and bags, whilst
Con Surfboards Announces
NEW Agent
Stone America Licensing has been surfboard,” CON boards were a
appointed exclusive licensing agent staple of the popular surfing movies
by surfing industry innovator, CON of the 1960s.
Surfboards. Stone America will offer manufactur-
A brand known for its distinctive ers and retailers the opportunity to
graphics and shapes, CON was license apparel, apparel accessories,
founded in Santa Monica in 1959 social expressions, room décor, toys
and is currently celebrating its 50th & games and additional merchandise
Anniversary. Known within the categories utilizing CON’s deep
surfing community as “the surfer’s library of artwork and trademarks.
World Rally
anti-counterfeit help for mls
championship
Major League Soccer (MLS) has an- measurable efficiencies in improving
nounced an extension of its long- our workflow. Authorized licens-
expanding
standing partnership with OpSec ees can now order MLS holograms
Security, to acquire expanded services required on all licensed products, as
IMPEX is continuing its expansion
for anti-counterfeiting and brand well as gain convenient access to of-
of its World Rally Championship
licensing management. ficial trademark graphics and quicker
collection of automotive accesso-
“OpSec Security has been our vendor approval of artwork designs.”
ries, with success, in the European
of choice for over the past ten years. “The MLS brand has grown with
market, and it is now a major
All of our licensed merchandise total- the increasing popularity of soccer
player in the automotive customi-
ing $300M in sales is protected by in the United States. We are proud
sation field. The programme has
our product authentication program. to support MLS’ efforts to combat
now been extended to include
OpSec’s advanced anti-counterfeiting counterfeiting, build the MLS brand,
the ‘white’ range of automotive
holograms are a recognized symbol and protect their licensed revenues,”
accessories available instore, by
of authenticity for consumers to said Jeffrey Unger, President, Brand
the end of 2009 and is shortly to
identify genuine MLS merchandise,” Protection, OpSec Security.
explore new markets, including
said Stuart Crystal, Vice President MLS’ holographic labels use innova-
Russia, Dubai, South Africa, Brazil
of Consumer Products, MLS. “The tive overt and covert anti-counter-
Sports
and China.
new deployment of OpSec’s licensing feiting technologies to provide an
management capabilities has added effective deterrent to counterfeiting.
154
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