• How new technologies and media impact on the nature and development of advertising materials and campaigns.


With this degree you are well-placed to get a job in advertising planning, marketing communications, media planning, digital marketing, brand planning, and qualitative research. This degree would also equip you to work either client-side or agency side.


You will take five taught modules (50% of the degree assessment) that cover: advanced advertising theory; psychological aspects of advertising; advertising research design (a collaborative project to address a real research question on behalf of a commercial client); quantitative research methods; and qualitative research methods.


For MSc in Psychology of Advertising


Director of Studies: Mary Hargreaves. Duration: 12 months full-time, 24 months part-time. Entry Requirements: Applicants should hold an upper second class honours degree, or its equivalent, in Psychology or any related discipline. Assessment: Coursework and dissertation. IELTS: 6.5 Funding: Faculty and Departmental Bursaries - see also page 213. In addition, dissertation placements will typically be supported financially by non-academic organisations. Further Information: www.psych.lancs.ac.uk


This novel MSc is designed to link psychological research skills and knowledge of human behaviour with the application domain of advertising. A major feature of the course is that you will undertake your dissertation research via a placement with a commercial organisation involved in developing, using or distributing public media and who have advertising research requirements. During the course, you will experience both academic and practitioner contributions, and will acquire a firm understanding of issues such as:


• What makes a successful advertising campaign, and how is success predicted by the characteristics of people receiving advertising media as well as the characteristics of those who develop the media;


• What causes campaigns to fail, and how can failure be avoided by better understandings of the target audience characteristics and factors that affect teams working in the advertising industries;


• How cognitive, social, developmental and neuropsycho- logical factors combine to influence the nature and interpretation of advertising communications;


• The practical determinants of putting together a successful advertising strategy, and how best can advertising media be developed within the constraints of a commercial environment;


208 Science and Technology


the remaining 50% of the degree, you will carry out an original research project supervised by a member of the course team, which is written up as a dissertation. In most cases, this dissertation will be conducted as a placement in a non-academic organisation, such as a major advertising agency, online provider, design studio, or major retailer.


MSc in Social Psychology


Director of Studies: Dr Chris Walton. Duration: 12 months full-time, 24 months part-time. Entry Requirements: Applicants should hold an upper second class honours degree, or its equivalent, in Psychology or in any related discipline. Assessment: Coursework and dissertation. IELTS: 6.5 Funding: Faculty and Departmental Bursaries - see also page 213.


Further Information: www.psych.lancs.ac.uk


This course increases your understanding of key theories, methods and findings in social psychology. You will learn how to do your own social psychological research and to apply social psychology to solving social problems.


The course is aimed at graduates who wish to progress to a PhD in social psychology or who wish to boost their research skills en route to a career in a related field of inquiry (e.g. in education, research or applied social science). It is also aimed at those considering, and professionals who already have, careers in which a deep understanding of social psychology is beneficial (e.g. professionals working for NGOs, public and voluntary sector agencies, charities, the Home Office, the Police, or the Foreign and Commonwealth Office). The course offers a number of specialist pathways, which gives you the flexibility to focus on the areas of social psychology that you find most interesting. You can choose to concentrate on: social psychology and social processes; qualitative social psychology; the social psychology of intergroup conflict and solidarity; developmental social psychology


In the first half of the course, you will complete two core modules, along with either a quantitative ora qualitative methods module. In the second half of the course, you will conduct an independent research project supervised by a member of staff. The project is written up in the form of an MSc dissertation.


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