MRes in Advanced Marketing Management


Director of Studies: Dr Peter Lenney. Duration: 12 months full-time. Entry Requirements: An upper second class honours degree, or equivalent, in marketing or a related business subject with a substantial marketing component. Assessment: Combination of individual and group coursework, examination and research proposal. IELTS: 7.0 (with no individual score below 6.0) or TOEFL 600 (paper-based test), 250 (computer-based test), 100 (internet-based test). Funding: Departmental Scholarships may be available – see also page 213. Further Information: www.lums.lancs.ac.uk/departments/marketing


The MRes degree is based on the MSc in Advanced Marketing Management, which combines substantial research training with subject specific knowledge in order to develop critical and independent thinking. The taught element of the MRes mirrors the taught programme undertaken by the MSc students and you will be taught as one cohort.


To proceed onto the PhD programme at Lancaster University Management School, you will need to achieve the required standard (usually a distinction or close to) in the MRes. You will also need to have identified the availability and agreement of a relevant supervisor.


MSc in Management and Marketing Please see the entry under the Graduate Management School.


RESEARCH DEGREES If you want to undertake research for either the PhD or MPhil degree, we will be pleased to hear from you.


MPhil/PhD


Entry Requirements: We prefer applicants to hold an appropriate Master degree at distinction level or at least an upper second class honours degree, or equivalent, in Marketing or Management. Applicants will be considered only on the basis of a draft research proposal of approximately 2,500 words. Assessment: Original research and thesis. IELTS: 7.0 or TOEFL 600 (paper-based test), 250 (computer-based test), 100 (internet-based test). Funding: ESRC - see also page 213. Further Information: www.lums.lancs.ac.uk/departments/marketing


The Department has a lively research atmosphere with over 20 research students currently registered. The School and the Department both have regular seminars and doctoral consortia. Research students are expected to attend seminars and consortia, and to present papers at the latter. Full-time students may also be asked to take additional research methodology courses run by the School or other Faculties. Part-time students will be expected to have the required research skills or else be prepared to acquire them through guided reading and activities.


156 The Management School


Employability


You will be ready to apply for high profile marketing roles and graduate positions, with an emphasis on


business/management and marketing skills.


It is our experience that research degrees are most likely to be completed successfully and in good time when there is a good match between the interest and availability of a potential supervisor, the interests of the applicant and the importance and accessibility of the topic.


RESEARCH AREAS


The size of our Department means that we have specialists in many areas of marketing study and have the capacity to supervise research on a whole spectrum of marketing topics. However, for reasons of effectiveness, we have chosen to concentrate our research efforts on two broad research themes.


Consumer Behaviour Research Prof Margaret Hogg, Dr Maria Piacentini, Dr Morven McEachern, Dr Jim Freund, Dr Laura Salciuviene.


Current interests: Children, consumer socialisation, and young consumers Symbolic consumption and consumers’ identity projects Sustainability and ethics


Disadvantaged and vulnerable consumers Marketing in virtual environments Consumer decision making


Business Marketing and Purchasing Prof Luis Araujo, Prof Keith Blois, Dr Gillian Hopkinson, Dr Stefanos Mouzas, Dr Andrew Pressey, Dr Katy Mason, Dr Peter Lenney, Dr Annmarie Ryan, Dr Markus Vanharanta and Dr Ronika Chakrabarti.


This group is involved in a Europe-wide group of academics researching business markets as networks, and can claim to be the leading UK group working in this area.


Included in this theme are such topics as:


Interorganisational relationships Supply chains and marketing Business models and supply networks Product-service offerings in business markets Retail channels


Managers and networks Negotiations and contracts Marketing in practice


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