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TOTAL LICENSING
up in TV history. Marvel Super Hero
Squad launches the audience into the
super-stylized world of these heroes.
Nickelodeon UK is the number 1
commercial kids’ TV network in the
UK. Launched in 1993, it comprises
five dedicated award-winning enter-
tainment channels for kids aged 2-12:
Nickelodeon, NickToons, Nick JR.,
Nick Jr. 2 and Nick Replay plus Nick
Jr on TMF available on Freeview. The
Nickelodeon channels are available
in over 11 million cable and satellite
homes.
Nickelodeon Consumer Products will
be showcasing their leading portfolio
of Nickelodeon and MTV Properties,
to be transformed into a Japanese of Deltora. Only when the Belt is com-
which includes Dora the Explorer, Go
Manga and television Show. FullMetal plete once more can the evil Shadow
Diego Go, SpongeBob SquarePants,
Alchimist, Bleach, D-Gray Man, Dark- Lord be overthrown and the people of
South Park, Backyardigans, Avatar:
er Than Black and Death Note are Deltora be free from tyranny.
the Legend of Aang and exciting new
also represented. Mizz, the ultimate The obstacles are many, the risks are
properties including Wonder Pets and
magazine brand targeted to tweens real, but Lief, Jasmine and Bard must
iCarly.
and teens and the biggest fortnightly defeat the darkness, or else Deltora
Nickelodeon will
magazine in UK, will broaden its scope will perish
be launching
offering stylish designs and product
the consumer
ideas to partners seeking merchandise With a library of over 5,000 charac-
product pro-
opportunities for beauty, fashion and ters built over more than sixty years
grammes for
gossip-loving girls. of comic book publishing, Marvel
iCarly – the
The Licensing Machine will focus on Entertainment is one of the world’s
number 1 C&S
Deltora Quest and Mizz at Brand Li- most prominent character-based en-
show in 2008
censing. tertainment companies. Marvel uti-
across all kids’
Deltora Quest is a half-hour 52 epi- lizes its character franchises in licens-
channels and
sode fantasy comedy aimed at boys ing, entertainment (via Marvel Studios)
Wonderpets
and girls aged six to ten. and publishing (via Marvel Comics),
– the top-rat-
Deltora is a land of magic, monster with emphasis on feature films, televi-
ed pre-school
and danger. The evil Shadow Lord has sion, DVD, consumer products, video
property on Nick
taken over the Kingdom...and only games, action figures, role-playing toys
Jr and Nick Jr 2.
three people can save it. Lief, Jasmine and promotions. Marvel’s strategy is
and Barda have nothing in common to leverage its franchises in a grow-
Parthenon Entertainment Group
and everything to lose. They must em- ing array of opportunities around the
Ltd, rebranded following the acquisi-
bark on a perilous quest to recapture world.
tion of Parthenon by Entara, will un-
the seven lost gems of the magic Belt Marvel will be celebrating its 70th an-
veil its portfolio of properties at the
niversary in 2009
show.
and will announce
The new properties include Dex Ham-
plans at the show.
ilton: Alien Entomologist – A brand
The company will
new 26 x 30-minute action packed
be launching the Su-
comedy-adventure series which in-
per Hero Squad at
troduces a new breed of explorer. The
the show: When the
property aims to appeal to the inquisi-
most famous heroes
tive minds of children aged 5 and up-
on the planet unite
wards around the globe. Dex Hamil-
to face the world’s
ton - part naturalist, all scientist and a
greatest villains,
leading mind in alien entomology - is
you get the biggest,
in constant pursuit to further the uni-
most family-friendly
versal exploration of alien insects on
Super Hero team-
the rise, and help contain an evil mas-
99
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