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TOTAL LICENSING
licensing rights to the tacular movie, Avatar (December 09).
kid’s character Emu at The forthcoming sequels to the hugely
this year’s show, ena- successful Night at the Museum (May
bling it to tap into the 09) and Alvin and the Chipmunks
Christmas 2008 trends (April 10) will also be a focus at the
for retro toys. show.
Another priority for
Target will be to se- V&A Licensing will be presenting
cure more licensees new licensed ranges at Brand Licens-
for the forthcoming ing Europe, which will include jewel-
theatrical blockbuster lery to bed linen and toiletries to fry-
Nutcracker: The Real ing pans.
Story. Staring Elle Fan- V&A Licensing encourages a contem-
ning, Nathan Lane and porary design approach rather than
‘It’s been an exciting year for the new
John Turturro, this en- a simply ‘classic’ object inspiration or
Kids business at RDF. Audiences and
chanting new film is based on the clas- reproduction. It works with manufac-
the licensing industry alike have re-
sic Nutcracker story. Scheduled for a turers and designers world wide, in a
sponded very positively to the quality
Christmas 2009 release it combines variety of product areas, such as inte-
of our brands. We hope to build on
live action and the latest in CGI, with riors and homeware, china and glass,
this into 2009 with the current slate
sumptuous sets and a host of new stationery, accessories and jewellery.
of properties, as well as some exciting
songs written by Sir Tim Rice. The aim is to extend the product sec-
new brands’.
Target Entertainment will also use tors and encourage greater utilisation
Brand Licensing Europe to launch li- of the collections through new de-
Start Licensing will be showcasing
censing programmes for two new en- velopments with licensees and retail
a select group of rights that it rep-
tertainment properties: Charley Boor- partners.
resents on behalf of its clients. DC
man’s latest travel odyssey, By Any Visitors to the stand will be able to
Thomson Start are looking to build
Means and event format The World’s view new licensed ranges, all of which
on the growing interest in comic nos-
Fittest Woman. use the V&A’s magnificent collections
talgia by developing licenses using the
in a creative and inspired way, to pro-
company’s archive of The Beano, The
Telescreen are celebrating their 25th duce a diverse range of products.
Dandy , Jackie and Commando.
anniversary this year and will be show-
There have already been some suc-
casing properties such as Miffy and Warner Bros. Consumer Prod-
cessful licenses such as Robert Har-
Moomin. Telescreen is also launch- ucts UK & EMEA is returning to
rop’s resin collectable Beano and Dan-
ing its animated series Frog & Friends, Brand Licensing Europe in 2008.
dy figurines. The Cartoon Art Museum
based on the internationally renowned The company will present all the latest
in London is currently running a special
books published by Max Velthuijs. The news for its 2009/10 priority brands
Beano and Dandy Exhibition linking to
television series is aimed at kids aged that include Scooby-Doo, Batman,
The Beano’s 70th Anniversary. Har-
our to seven. Harry Potter, Looney Tunes Active,
rods are also running an exhibition of
Tom and Jerry.
screenprints from John Reynolds who
Twentieth Century Fox Licensing
uses original comic art frames to de-
and Merchandising will be bring-
velop limited edition screenprints.
ing a slate of upcoming feature films
to Brand Licensing Europe 2008, all
Target Entertainment Group who
presenting opportunities to potential
have receive launched a new brand
licensees and partners.
identity to coincide with their 10th
Taking centre stage will be the third
anniversary, is bringing a highly diverse
instalment of the Ice Age franchise, Ice
property line-up to Brand Licensing
Age 3 – Dawn of the Dinosaurs. It is
Europe.
due for worldwide release on 3rd July
Nerd Corp’s boy’s property Storm
2009, with the DVD out in time to hit
Hawks heads its children’s portfolio,
the Christmas market. Alongside this,
along with Chapman Entertainment’s
other key film releases will include a
leading pre-school girls’ property Fifi
live-action film version of the Japanese
and the Flowertots and Monster Ani-
‘Manga’ Dragonball franchise (April
mation’s endearing animation series
09), an animated adaptation of Roald
Fluffy Gardens, aimed at the younger
Dahl’s much-loved book, Fantastic Mr
pre-school market.
Fox (December 09), directed by Wes
Target Entertainment will also have the
Anderson; and James Cameron’s spec-
101
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