This page contains a Flash digital edition of a book.
TOTAL LICENSING
The
Roundtable
It is often said that the
In our roundtable on the state of the UK Licensing and
UK entertainment
Merchandising industry, we have brought together a panel
marketplace is
of experts from key sectors of the business. We have asked
reaching saturation
them some fundamental questions about doing business
point. Do think this is a
in the UK and, through their answers, we believe that we
fair statement - If so (or
can help readers better understand what makes licensing in
not) why?
Britain work and what to look out for moving forwards.
Sean Clarke: “It is fair to say that
there is certainly a lot more product
in the marketplace. Whether we are
OUR PANELISTS
at saturation point I think is up for
debate. In terms of viewing experi-
Sean Clarke John McInnerny
ence there are many more platforms
Head of Marketing and Licensing Owner
- traditional TV and new digital plat-
Aardman Allsorts Media Ltd
forms, so it stands to reason more
content is needed. However where
Ciarán Coyle Bettina Koeckler
it does become more saturated is
Managing Director Vice President, Licensing Sales, UK
where these brands are expanded
The Beanstalk Group & EMEA, Chorion
into ancillaries and there is only a fi-
Nicholas Durbridge Vickie O’Malley
nite shelf space at retail”.
Founder Managing Director
The Copyrights Group Copyright Promotions UK
Ciarán Coyle: “The UK retail space
for entertainment licensed products
Angela Farrugia Claire Piggott
is enormously competitive. Key re-
Group Managing Director Vice President
tailers such as Woolworths, Argos,
The Licensing Company Nickelodeon Viacom Consumer Toys R Us and the big four supermar-
Products UK kets have increasingly limited shelf
Stephen.M.Gould space for these products, whilst the
Co-Managing Director Claire Shaw,
number of entertainment properties
4Kids Entertainment International Director of Consumer Products,
is ever increasing. In the current eco-
Entertainment Rights
nomic climate, they are also inclined
Richard Hollis
to stick with the more established en-
Head of UK Licensing Anthony Temple
tertainment properties. This means
BBC Worldwide Managing Director
retail buyers have a limited appetite
Dri Licensing
to take risks on newer, less estab-
110
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.