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TOTAL LICENSING
TLC will be showcasing the a number learners worldwide. More than 40 Alchemy is a gothic-revivalist, and
of entertainment properties including percent of the company’s revenue is constantly looking to develop new
Monsters vs Aliens from DreamWorks; is generated outside the US. Wiley’s partnerships, in further categories and
Madagascar 2 from DreamWorks Ani- portfolio of brands includes For Dum- territories. Alchemy’s art, design and
mation, Clone Wars from Lucasfilm, mies, CliffsNotes, Frommer’s and How concepts appeal largely to the 14- 35
Bratz from MGA, Gruffulo from Magic to Cook Everything among others. demographic.
Light Productions, Lazytown and Many new “…For Dummies” products
Ghostbusters from will be introduced to
Sony Pictures Enter- the European market
tainment. for the first time dur-
The company will be ing Brand Licensing.
launching new prop-
erties at Brand Li- Woof is set to be a
censing that will be pre-school property
revealed at the show. for 2009.
Currently, a series of
Toei Animation will ‘touchy-feely’ books
be exhibiting proper- are published by
ties at Brand Licensing Bloomsbury Chil-
including Dragon Ball, drens Books. The
One Piece, Ge Ge Ge books are translated
No Kitaro, Digimon, in eight different lan-
Yes! Pretty Cure 5 Go guages and sold throughout Europe American Retro Museum’s clas-
Go, Master Hamsters and USA. sic characters appeared on 78 RPM
and Lovely Complex. King Rollo Films is currently working record albums and children’s books
With headquarters in on a series of animations which will be throughout the 1940s, 50s and 60s. For
Tokyo and sales offices showcased at this year’s show. almost five decades, this artwork was
in Los Angeles, Hong locked away in vaults. American Retro
Kong and Paris, Toei 5 Seasons & Co is an international Museum has now unlocked the vaults,
Animation ranks among the world’s licensing company, providing ideas making this art available for licensing
most prolific animation production for the paper, gift, and textile indus- in many different consumer product
studios. Toei Animation’s operations try worldwide, with its head office in categories
include animation development and Italy. The company will be exhibiting The company will be showing its art-
production, and worldwide market- at Brand Licensing with a full range of work at Brand Licensing.
ing and program licensing. Since its products.
founding in 1956, Toei Animation has Andrea Jayne Illustrations is an art
produced more than 9,000 episodes Akg-images has a collection of fine and image licensing company special-
of TV series (189 titles) and 172 long art and historical images in Europe, as ising in character ranges designed for
feature films. well as a body of photographic mate- the gift market, paper goods, house-
rial. Hundreds of thousands of images wares, clothes and books.
VOOZ Co will be showcasing two of are available online twenty-four hours Hot Diggity Dog is a collection of 18
its leading properties at Brand Licens- a day on the company’s website. The designs with characters of dogs, frogs,
ing. company will be showcasing these cats and mice. The range has a hint
Pucca is a worldwide brand distrib- products at the show. of retro charm using polka dot bor-
uted in over 150 countries including ders and vintage florals reminiscent of
Europe, Pan Pacific and Latin America. 1950s homewares.
Pucca has also recently launched into Pink Sorbet is a collection of contem-
the North American market. porary designs of quirky animals and
Myo & Ga comes in the form of 78 x stylized flowers painted in soft water-
7 minute episodes - co-produced by colour.
Vooz Co. and Imira Entertainment.
Three little heroes come together to Ann Edwards Art handles the li-
clean up the world, save the God of censing and marketing for The Family
the Sea and face dangerous perils. Pets.
Since its creation in 2004, The Family
John Wiley & Sons provides content Pets has been licensed, with products
and services to professionals, profes- including kitchen textiles, melamine
sors, students, scientists and lifelong place mats, coasters, mugs, station-
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