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TOTAL LICENSING
PROPERTIES FROM WWE GROW PROGRAMS IN JAPAN
SUN R&P
As �apa��’s li����si��g ��si���ss �ha��g�s rapi�ly, th� ��E is �o��s�� o�� ����lopi��g
S��� �&P ha�� ����� �or�i��g as a li-
a Co��s���r Pro���ts strat�gy that r�fl��ts its �or� �o��t���t ��si���ss a��� th�
����si��g ag���t i�� �apa�� �or a ������r
�����s o� its part���rs a��� �a��s, �hil� r�spo���i��g to th� ���� �ar��t r�aliti�s.
o� y�ars �ith lo��gt�r� r�pr�s���ta-
���� o� th� �ost �ra�ati� �ha��g�s is happ���i��g i�� th� r�tail ����iro������t. E-
tio��s �or Para�o���t, So��y, Fo��, MGM,
�o���r�� is gro�i��g q�i��ly, �ith o��li��� sal�s ��o� o�tpa�i��g tra�itio��al i��-
Cr�a��or�s a��� C�S.
stor� sal�s �or so�� o� th� ��atio��’s larg�st r�tail�rs. ��spo���i��g to a��� �api-
���� o� th�ir �ost s����ss progra�s
talizi��g o�� that tr����, ��E la����h�� th� ��� a��� �o�il�-�as�� ��E Shop
has ����� �or MGM’s Pi��� Pa��th�r
�apa�� i�� F��r�ary 2����8, �ith ��ry ����o�ragi��g r�s�lts to-�at�. This shop allo�s
�h�r� th�y ����t �ro� o��� li����s��
��E to gi�� �a��s a���ss to l�giti�at�ly i�port�� ��E �����ial M�r�ha���is�,
to o��r thirty i�� si�� y�ars, tog�th�r
�hil� also pro�i�i��g a r�tail �ha�����l �or lo�ally li����s�� goo�s. I�� this �ay, ��E
�ith a sta���-alo��� Pi��� Pa��th�r stor�
is str���gth���i��g sal�s ��ot o��ly thro�gh tra�itio��al r�tail �ha�����ls, ��t also th�
at ���i��rsal St��ios �apa��.
gro�i��g �igital plat�or�.
Th� �o�pa��y has a s�parat� �i�isio��,
�apa���s� �o��s���rs ar� tra�itio��ally ��ry loyal to th�ir �a�orit� �ra���s. ��t,
���titl�� S��� Prop�rti�s, �hi�h i����ti-
th� �ar��t is also ��otorio�s �or th� �ast t�r��o��r o� tr����s. Th�r��or�, ��E
���s �apa���s� �hara�t�rs a��� li����s�s
�ill ta�� a ��al approa�h to th� �ar��t, �o��si��g o�� �����ial �S ��r�ha���is� �or
th�� o�tsi�� �apa��. Th� stro��g�st o�
lo��g-t�r� �or� �a��s, a��� tr����y, ��rr���t it��s �or th� �a��s �ho ar� t���i��g i��
alo��g th� �ay. Goi��g �or�ar�, �a��s sho�l� ������it�-
ly ���p��t to s�� �or� o����ial �S it��s a�aila�l� i��
th� �ar��tpla��. A���, ��E �ill loo� to �r�at� a��
�asi�r ���try poi��t �or its �����r g����ral ���t�rtai��-
����t �a��s �ho r�spo��� to th� ti��ly pop ��lt�r�
�l�����ts o� th� ���r-�ha��gi��g storyli���s. This �ill
�� a�hi���� i�� part �y ���pa���i��g th� ������r o�
lo�al li����s��s a��� ���plori��g ti�-�ps �ith oth�r �s-
ta�lish�� �ashio��/���t�rtai������t �ra���s to �r�at�
�o-�ra����� it��s �ith lo�al fla�or a��� r�l��a����.
�lti�at�ly, ��E’s goal is to �� i�� all spa��s its �a��s
th�s� is A��g�l Cat S�gar, �r�at�� �y
o���py - o��li���, �o�il�, i�� stor�s, TV, �t�., a��� �r�-
Y��o Shi�iz� o� H�llo Kitty �a��.
at� a �i��rs� ra��g� o� pro���ts �hi�h r�fl��t �oth
A��g�l Cat S�gar is ���joyi��g pop�larity
th� ��rr���t, sophisti�at��, pop ��lt�r� �l�����ts o�
i�� E�rop� thro�gh S���’s ag���t, �r���o
th� ��E �ra��� s�ppl�����t�� �y goo�s a��� s�r�-
Pro���tio��s, a��� is �a�i��g its ����t
i��s that also a�opt �apa���s� styl� a��� tr����s.
i�� North A��ri�a as Para�o���t Li-
����si��g has a�q�ir�� th� ag����y rights
SONY CREATIVE DEBUT MOFY
�or th� �S, M���i�o a��� Ca��a�a. IMC
So��y Cr�ati�� Pro���ts �o��ti���� to ���joy
Li����si��g is ha���li��g So�th A��ri�a.
s����ss �ith i��t�r��atio��al prop�rti�s s��h
I�� a��itio��, thro�gh a joi��t ����t�r�
as Tho�as & Fri����s, Gaspar� & Lisa a���
�ith �or�a��ia�� �o�pa��y ���i�o��, S���
Aar��a��’s Sha��� th� Sh��p ��t ar� also
ha�� �sta�lish�� a li����si��g �o�pa��y
a�ti��ly li����si��g a ������r o� �apa���s�
i�� D��ai to r�pr�s���t st��io prop�r-
prop�rti�s s��h as Ta�a & Fri����s a���
ti�s i�� th� Mi��l� East. Th� �o�pa��y
Mo�y, �oth o� �hi�h ar� So��y Cr�ati��’s
is alr�a�y i�� ���gotiatio�� �ith li����-
origi��al �hara�t�rs. Li����s�s ha�� alr�a�y
sors a��� �ill �� li����si��g th�ir o���
����� sig���� �or Ta�a a��� Mo�y i���l��i��g
prop�rti�s, s��h as A��g�l Cat S�gar,
toys, statio���ry, gi�ts a��� ��o��lti�s. So��y ar�
as ��ll as �ri��gi��g ���i�o��’s a��i�at-
��o� loo�i��g at oth�r s��tors as ��ll as ���pa���i��g th�ir Tho�as progra� i��to
�� s�ri�s ���� a��� Izzy to �apa��.
�oo� �ar��ts.
INTERNATIONAL
Th� �o�pa��y has �or� tha�� 1��� li����s��s ��o�,
�ostly i�� th� appar�l s��tor a��� ar� loo�i��g to
DEBUT FOR
str���gth��� this �ith th� a��itio�� o� ���� �at-
REBECCA BONBON
�gori�s s��h as ����’s �����r��ar a��� so��s.
Cro��� Cr�ati�� �ajor i�� �hara�t�r a���
������a �o���o�� a��� S�gar&�a�� ar� li����s��
�ashio�� �ra���s a��� li����s� a ������r o�
o�tsi�� �apa�� ��o� a��� Cro��� ha�� r�����tly ap-
�apa���s� a��� i��t�r��atio��al �ra���s i���l��-
poi��t�� Fr��a��tl� to ha���l� ������a �o���o��,
i��g Ka��gol, S�gar&�a��, Cartoo�� N�t-
a �ra��� �r�at�� �y Y��o Shi�iz� �ho �r�at��
�or�, ������a �o���o��, Choop, So�i�t
H�llo Kitty.
a��� �a-ts� Cl��.
149
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